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Director of Brand and Marketing Strategy

Google Fiber

Location: Remote — Worldwide Advertised pay: USD 350,000–375,000 / yearly Work arrangement: Worldwide remote Employment: Full Time Posted: October 8, 2026 Freshness: Aging listing
Disclosure5 of 5 core facts statedReview uncertainties
Last source observationSource check unavailableObservation is not employer confirmation.
Application destinationNot providedReview the application route and source evidence in the full report below.

Executive opportunity brief

The decision in one screen

A compact evidence-first read of compensation, flexibility, mobility and what still needs verification. No universal quality score is used.

Compensation positionAbove the current upper quartile66 current same-currency observations
Work flexibilityWorldwide remoteBased only on stated location/work-arrangement evidence.
Decision evidence5 of 5 core facts knownThis listing states more core decision facts than the median role in the current sample.
Mobility evidenceSponsorship not establishedUnknown evidence is not treated as unavailable.
Current alternatives1500 current same-family rolesCurrent HPJ inventory, not the whole labor market.
Negotiation readinessNegotiation evidence available: advertised pay range, current same-currency market context, strong decision evidence.Use the private Offer & Negotiation Lab below if an offer arrives.
Watch closely: Recent source observation is not established · Direct application destination is not provided

Fast read

Opportunity DNA

Worth a closer look because pay compares strongly with similar current roles; confirm whether a degree is actually required, preferred, or replaceable with equivalent experience.

May appeal in aCompensation-led searchRemote-first search
PayStrong current position

Around the 99th percentile within 66 comparable USD salary observations.

FlexibilityBroad location freedom

No material geography, office-attendance or timezone restriction is visible in the available wording.

Entry pathRequirements unclear

The listing does not make the minimum education or experience threshold clear enough yet.

MobilityNot established

Sponsorship and relocation support are not clear from the current listing.

ApplicationProcess unclear

The external application journey is not described clearly enough to judge its effort yet.

TraceabilityRecheck availability

Current renewable source evidence is limited, so confirm the vacancy is still open before sharing sensitive information.

This fingerprint summarizes what is clear, constrained or still unanswered in the current listing. It is a reading aid, not an overall job score.

Decision evidence check

5 of 5 core facts stated

This checks whether the listing states the facts that commonly change an employment decision. It measures disclosure completeness, not whether the opportunity is good or bad.

Facts already stated

  • Compensation
  • Work arrangement
  • Advertised location
  • Application closing time
  • Employment type

Core evidence complete

All five core facts are stated. Other details can still matter, so continue with the qualification, mobility, employer and application checks below.

Advertised location is not proof of work authorization, sponsorship, or legal eligibility. Unknown information is not a negative score; verify those questions separately.

Decision levers

What could make or break the fit?

Reasons to look closer

  • Pay compares strongly with similar current roles: The annualized midpoint is around the 99th percentile among 66 comparable USD salary observations.
  • Location flexibility looks unusually broad: The available wording supports high Remote Freedom without a material geography, office-attendance or timezone restriction showing up.

Trade-offs to weigh

No major trade-off is stated clearly in the information available here. Employment terms outside the listing may still matter.

Questions worth asking before you invest more time

  • Confirm whether a degree is actually required, preferred, or replaceable with equivalent experience.
  • Confirm the actual minimum experience requirement rather than assuming preferred background is mandatory.
  • Ask whether visa sponsorship is available before investing significant time in the application.
  • Verify that the vacancy is still active on the authoritative employer or application destination before sharing sensitive information.

These questions come from details the listing leaves open. An unanswered point is not treated as a disadvantage.

Opportunity neighborhood

Keep your options open

These live roles sit close enough to this opportunity to make useful comparison points. Look across several employers before deciding what pay, flexibility or access trade-offs you are willing to accept.

VP, Global Marketing, Communications, & Insights

Lifelancer · Remote — Worldwide

USD 152,400–424,700 / year Worldwide remote 5/5 core facts

Why it is nearby: Same seniority band · Similar work arrangement · Same employment type

About 20% lower advertised midpoint

Sr. Product Marketing Manager, Content Cloud

Contentstack · USA

USD 155,000–175,000 / year Region-restricted remote 4/5 core facts

Why it is nearby: Same seniority band · Similar work arrangement · Same employment type

About 54% lower advertised midpoint

Director, Marketing Operations

Maven Clinic · USA

USD 170,000–200,000 / year Region-restricted remote 4/5 core facts

Why it is nearby: Same seniority band · Similar work arrangement · Same employment type

About 49% lower advertised midpoint

Sr. Product Marketing Manager, Enterprise

Ashby · USA

USD 155,000–190,000 / year Region-restricted remote 4/5 core facts

Why it is nearby: Same seniority band · Similar work arrangement · Same employment type

About 52% lower advertised midpoint

This neighborhood is drawn from current inventory in the same broad occupation. Similarity is based on explicit listing facts; missing details do not count against a job.

Role market context

How much current choice is visible around this kind of work?

This compares the vacancy with current High Paid Job inventory in the broad Marketing roles family. It describes visible choice and disclosure, not future demand or career quality.

Current visible roles1,500

200 most recent current roles sampled for the disclosure measures below.

Employers represented157

Distinct employers in the bounded current sample, not an estimate of all employers hiring in the market.

Decision-ready disclosure21%

Current sampled roles stating at least four of the five Core Decision Facts.

Compensation stated19%

Requires a numeric amount, explicit ISO currency and supported pay period.

Work arrangement stated97%

Listings with explicit enough remote, hybrid or on-site evidence to classify.

Stated closing time13%

Missing deadline evidence remains unknown and is not interpreted as an open-ended application window.

Disclosure comparison: This listing states more core decision facts than the median role in the current sample. This listing: 5/5 · sample median: 3.0/5.

Currencies with explicit pay evidence in the sample: USD (21) · EUR (12) · GBP (4). Raw amounts across different currencies are not compared.

This describes current visible High Paid Job inventory in the same broad occupation family. Percentages use a bounded recent sample and are not a forecast, a complete labor-market census or an employer-quality measure.

Constraint opportunity lab

What changes the size of the current opportunity pool?

Each line applies one stricter evidence-based constraint to the same bounded current role-family sample. It helps you see the trade-off in visible choice without deciding which trade-off is right for you.

Keep this advertised salary floor in the same currency 0 / 21 0%

Only same-currency opportunities with usable annualized pay enter this comparison. Other currencies are not converted or treated as lower.

Require explicit sponsorship or relocation support 0 / 200 0%

Counts only affirmative or possible sponsorship evidence, or relocation explicitly offered. Unknown is not treated as no.

Require worldwide remote evidence 20 / 200 10%

A much stricter subset: only listings with explicit worldwide-remote evidence remain.

Require usable compensation disclosure 37 / 200 19%

Requires amount, explicit ISO currency and a supported pay period. Missing pay evidence remains unknown.

Require at least four Core Decision Facts 42 / 200 21%

Shows the subset with enough stated evidence for a more informed first comparison.

Require a remote-listed arrangement 77 / 200 39%

Counts roles explicitly classified as worldwide remote, region-restricted remote or remote with restrictions still unclear.

Stay around the same seniority band 115 / 200 58%

Includes roles whose seniority is genuinely unspecified rather than assuming they belong to another level.

Keep the same employment type 80 / 105 76%

Uses only roles with a stated employment type.

These are counterfactual filters over a bounded sample of current HPJ inventory in the same broad occupation family. They show how visible choice changes when one evidence-based constraint is applied; they do not tell you which constraint you should choose or predict hiring outcomes. The calculation uses the 200 most recent current roles from 1500 visible roles in this broad family.

Salary transparency context

Is pay disclosure typical for this kind of role?

This listing states usable structured compensation. About 19% of the bounded current role sample does the same.

This listingUsable pay stated

Compensation counts only when amount, ISO currency and supported pay period are all known.

Current same-role sample19%

Pay disclosure is uncommon in the current role sample.

Current employer patternInsufficient evidence

Employer-level comparison is withheld until enough current employer listings are available.

This compares salary-disclosure behavior in current visible listings. It does not compare raw salary amounts across currencies, infer undisclosed pay as zero, or rate employer quality.

Private offer & negotiation lab

Turn an offer into evidence, not guesswork

Enter an annual base offer and, if you want, your own target. HPJ compares only within one explicit currency and never chooses a target for you.

Advertised annualized payUSD 350,000–375,000 / yearListing evidence only.
Current comparable medianUSD 150,00021 current sampled roles
Current upper quartileUSD 185,000Current HPJ inventory context, not a salary recommendation.

Negotiation evidence available: advertised pay range, current same-currency market context, strong decision evidence.

Enter an annual base offer to compare it with explicit same-currency evidence. HPJ will not suggest a target for you.

Review the full package · 10 terms

Mark what is confirmed, what needs clarification and what you want to prioritize. These choices and notes stay in this browser.

Base payKnown

Usable advertised compensation is available.

Bonus / commissionMentioned

Variable compensation is mentioned; verify amount, formula, target and eligibility.

Equity / long-term incentivesVerify

Equity or long-term incentive language is mentioned; verify grant type, vesting and valuation basis.

Retirement / pensionVerify

Retirement or pension benefits are mentioned; verify employer contribution and vesting.

Health benefitsVerify

Health-benefit language is mentioned; verify coverage, dependants and employee cost.

Paid leaveVerify

Paid-leave language is mentioned; verify the exact entitlement and carry-over rules.

Work arrangementKnown

A work-arrangement signal is available; verify schedule details before relying on it.

RelocationVerify

Relocation support not established

Visa / work authorizationVerify

Sponsorship not established

Review timingVerify

A review cycle is mentioned; verify timing and whether compensation can change at that review.

Questions worth taking into the offer conversation

  • Does the package include equity or another long-term incentive, and what are the vesting terms?
  • What retirement or pension contribution does the employer provide?
  • What health coverage is included and what costs remain with the employee?
  • How much paid leave is provided and what are the carry-over or blackout rules?
  • If relocation is relevant, what expenses, timing and repayment conditions are covered?
  • What exact sponsorship or work-authorization conditions apply to this role?
  • When is the first performance and compensation review after joining?

Occupation intelligence

What broader career references connect to this role?

HPJ uses broad comparison families for current-market analysis. External taxonomy results are reference candidates for that broad family, not a declaration that this vacancy has been authoritatively classified into a specific occupation.

HPJ comparison familyMarketing roles
Adjacent families worth exploringSales roles · Product roles · Design roles

European occupation references

This service uses the ESCO classification of the European Commission.

U.S. occupation references

This site incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a trademark of USDOL/ETA.

Career reference research

Skills worth investigating

Official occupational context, paired with exact phrases visible in this vacancy. It is not a skills test or an applicant-fit score.

ESCO · European occupation

digital marketing manager

Usually essential in this ESCO occupation
  • digital marketing techniques
  • perform market research
  • brand marketing techniques
  • marketing analytics
  • design brand's online communication plan
  • social media management
  • digital communication and collaboration
Context-dependent ESCO skills
  • services marketing
  • conduct search engine optimisation
  • carry out event management
  • creatively use digital technologies
  • implement marketing strategies

O*NET · U.S. occupation

Proofreaders and Copy Markers

O*NET occupation skills
  • Reading Comprehension
  • Writing
  • Speaking
  • Active Listening
  • Critical Thinking
Build my private skill preparation brief Your evidence · Practice · Interview questions

Plan how you might demonstrate or investigate occupational skills. These are broad-family reference examples, not confirmed vacancy requirements. Nothing you enter is sent to High Paid Job.

digital marketing techniquesESCO · Essential · Listing mention unknown
perform market researchESCO · Essential · Listing mention unknown
brand marketing techniquesESCO · Essential · Listing mention unknown
marketing analyticsESCO · Essential · Listing mention unknown
design brand's online communication planESCO · Essential · Listing mention unknown
social media managementESCO · Essential · Listing mention unknown
digital communication and collaborationESCO · Essential · Listing mention unknown
services marketingESCO · Optional · Listing mention unknown
conduct search engine optimisationESCO · Optional · Listing mention unknown
carry out event managementESCO · Optional · Listing mention unknown
creatively use digital technologiesESCO · Optional · Listing mention unknown
implement marketing strategiesESCO · Optional · Listing mention unknown
Reading ComprehensionO*NET · Skills · Listing mention unknown
WritingO*NET · Skills · Listing mention unknown
SpeakingO*NET · Skills · Listing mention unknown
Active ListeningO*NET · Skills · Listing mention unknown
Critical ThinkingO*NET · Skills · Listing mention unknown

Private to this browser. Up to 20 reference skills; not a qualification assessment or hiring prediction.

Useful next question: Which of these occupational reference skills does the hiring manager actually expect for this specific role, and what evidence would demonstrate them?

These skills belong to one reference occupation selected for HPJ’s broad career family, not a verified classification of this vacancy. Text overlap only means a phrase appears in the available listing text; it does not establish an employer requirement, your proficiency, or a qualification gap. A missing mention is unknown, not a deficit.

Adjacent current roles to investigate

Sales roles

Senior Sales Operations Analyst

Canonical · EMEA, LATAM, Canada, USA

same seniority band · same employment type · similar work-arrangement evidence

Adjacent-family roles are exploration prompts from current HPJ inventory. They are not inferred qualification matches and they do not imply a promotion path.

Career move map

What sits one step away?

This listing is currently read as Leadership. Nearby roles one visible seniority step away can help you judge whether to widen the search, stretch upward or compare the responsibilities more carefully.

Broader-entry direction

Senior / lead

Sr. Manager, Marketing Compliance

hims & hers · USA

Similar work arrangement · Same employment type · Recently posted Advertised midpoint is about 60% lower

These are live roles one visible seniority step away in the same broad occupation family. They can reveal nearby options, but they are not a guaranteed promotion path and do not account for your personal experience.

Skill bridge

What does this role connect to?

Large Language Models is one of the signals this listing shares with skills appearing often across current Marketing roles opportunities.

Skills named in this listing

Large Language Models

Shared with the current career sample

  • Large Language Models Seen in 18 sampled listings

Application edge

  • If these skills match your background, prepare one concrete example that shows how you used Large Language Models rather than relying on a keyword-only claim.

If the named skills are genuinely transferable in your own experience, the occupation map also points to adjacent current families worth researching: Sales roles, Product roles, and Design roles. This is exploration context, not a qualification match.

Skill signals come from explicit text mentions. A mention is not automatically a requirement, and absence from the current top-skill list does not make a skill rare or unimportant. The current career comparison draws on 120 sampled listings; 87 contain a recognized skill signal.

Application Decision Lab

Turn the listing into a preparation plan

Separate what the listing actually states from what you still need to prepare or verify. Your selections and short notes stay in this browser and are never submitted to High Paid Job.

Listing mention

Large Language Models

This skill or technology is explicitly mentioned in the available listing text. A mention is not automatically a mandatory requirement; prepare a concrete example only if it is relevant to your experience.

Questions worth resolving before you rely on the opportunity

  • Work authorization / sponsorship: If sponsorship or work authorization matters to you, what exact immigration or employer-sponsorship conditions apply to this role?
  • Application process: What interview, assessment, portfolio, reference or screening stages are part of the hiring process?

Decision analysis

What the listing really tells you

Limited decision context

The headline alone does not tell the whole story for Director of Brand and Marketing Strategy at Google Fiber. The clearest decision context comes from compensation has enough depth for comparison and remote flexibility can be weighed properly.

Compensation has enough depth for comparison

Among 66 current comparable salaries in USD, the normalized annual midpoint is around the 99th percentile. This compares advertised pay in the same currency and does not include every element of total compensation.

Remote flexibility can be weighed properly

Location flexibility can be assessed here: Highly location-flexible, with a Remote Freedom reading of 96/100.

How this analysis is assembled

This read combines the structured details currently available for pay, flexibility, qualifications, mobility, application effort and source continuity. Missing facts are left open for you to verify.

Analysis evidence coverage

How much analysis can the current evidence support?

85%Strong analysis evidence coverage
85%
Current-sample pay position99 / 100

Uses the explainable High Pay Score within the job’s current occupation/seniority/currency comparison sample.

Remote Freedom evidence96 / 100

Measures observable location flexibility and explicit restrictions; it does not determine whether remote work is personally desirable.

Salary evidence qualityHigh confidence · Focused salary range

The configured source supplied structured salary fields, a usable currency and a focused comparison value.

Listing freshnessAging listing

The listing was posted about 30 days ago. Verify that it is still accepting applications.

Source provenance evidenceSource evidence unavailable

There is not enough source history yet to describe how well this listing can be traced across current feeds.

There is no universal opportunity score because pay, flexibility and access matter differently to different people. Compare Jobs lets you weight the evidence around your own priorities.

Decision checklist

What is supported, uncertain or worth checking?

This checklist separates supported strengths, visible cautions and missing evidence. It is not an overall recommendation or guarantee that the job is suitable for you.

Supported strengths

  • Advertised pay is above much of the current comparable disclosed-salary sample.
  • The available work-location evidence indicates strong location flexibility.

Visible cautions

  • The listing was posted about 30 days ago. Verify that it is still accepting applications.
  • The description appears to mention an advanced degree requirement or preference.

Still unknown

  • Visa sponsorship is not established by the available listing data.
  • Current source provenance is insufficient for a stronger traceability assessment.
  • The directness of the application route is not established.

Qualifications & access

What qualifications are explicitly stated?

Entry-barrier evidence limited

EducationEducation requirement not established
Required experience evidenceExperience requirement not established
Explicit required barriers0
Explicit access signals0

Qualification signals come from explicit listing wording. Anything not mentioned remains unknown, so silence is never treated as proof that a degree, experience, licence or other requirement is unnecessary.

Pay vs. barriers

Strong pay; barrier efficiency remains uncertain

Pay compares strongly, but the listing does not provide enough detail about barriers or access routes to call the role unusually accessible.

Current-sample pay position

Comparable disclosed-pay evidence places this job at about 99 / 100 within its current occupation/seniority sample.

Evidence gaps that could change this interpretation
  • Education requirement is not established.
  • Required prior-experience level is not established.

This section weighs pay context against clearly stated barriers without collapsing unlike requirements into one universal score. Degree, experience, licensing, clearance and location limits remain separate, and missing qualification details stay unknown.

Beyond the headline

Strong multidimensional signals

The role combines a strong current pay position with at least one clear non-pay advantage. Whether that makes it a better choice depends on your priorities.

Strong current-sample pay position

The annualized salary midpoint is at or above about 99% of the current comparable disclosed-salary sample.

Strong location flexibility

The observable Remote Freedom evidence is strong and contains few explicit restriction signals.

Hidden Value is an experimental evidence summary, not an investment-style score or guarantee of employability. It only uses explicit current listing evidence and does not infer that an unmentioned qualification is unnecessary.

Explainable opportunity highlight

Why this opportunity stands out

These are supported signals from the current listing and comparison sample—not a guarantee that this is the best job for you.

Exceptional current-sample pay

Its annualized salary midpoint is at or above about 99% of the current comparable disclosed-salary sample.

Clear compensation evidence

The source provides structured salary information with a comparatively focused range, improving the usefulness of pay comparisons.

Strong remote flexibility

The observable work-location signals indicate unusually strong location flexibility.

Compensation intelligence

How competitive is this pay?

99/100

Exceptional pay in current sample

99%
Comparison familyMarketing roles · Leadership
Comparable salaries66
Current-sample medianUSD 167,500
Middle 50% of sampleUSD 130,000–202,531
Position in sampleAt or above about 99%
Comparison geographySame occupation, currency and seniority
Pay positionAbove the current upper quartile

The annualized midpoint is above the 75th percentile boundary of the current comparable sample.

Why this analysis?

  • This score reflects the current advertised-pay distribution for comparable active jobs in the same currency. It measures pay position, not overall job quality.
  • Salary confidence: High. The configured source supplied structured salary fields, a usable currency and a focused comparison value.
  • Range quality: Focused salary range.

Employer compensation communication

Pay transparency at Google Fiber

Not enough current listings

Only 1 current listing from this employer is indexed. At least three are required before employer-level pay transparency is summarized.

This pattern comes from the employer’s current visible vacancies. It describes hiring and pay transparency in those listings, not employee satisfaction or a permanent judgement of the employer.

Current employer intelligence

Google Fiber — current opportunity snapshot

Employer-level patterns not available yet

Only 1 current listing from this employer is visible. At least three are needed before an employer pattern is shown.

This snapshot describes the employer’s current visible vacancies—things such as pay disclosure and work arrangement. It is not an employee-satisfaction or hiring-quality rating, and different currencies stay separate.

Work-location intelligence

Remote Freedom

96/100

Highly location-flexible

96%

Why this score?

  • The source describes the role as open worldwide or globally.

Flexibility signals detected

  • Worldwide or global remote eligibility is explicitly indicated.

Remote Freedom measures observable location flexibility only. Unknown work-location information remains unscored. Timezone wording is penalized only when it appears restrictive; general collaboration across time zones is not treated as a restriction. A score does not guarantee legal work eligibility, payroll availability or visa sponsorship.

International applicant intelligence

Visa & relocation signals

Sponsorship status is shown only when the listing provides clear enough wording. Employer history or headquarters location is not used to guess an answer.

Visa sponsorshipSponsorship not established

The available listing details do not contain a clear enough sponsorship statement.

RelocationRelocation support not established

The available listing details do not contain a clear enough relocation statement.

Tradeoff check

What’s the catch?

These are visible conditions worth checking before treating the headline compensation as the whole story:

  • The description appears to mention an advanced degree requirement or preference.

Current alternatives

Better-paying alternatives

These current roles show a materially higher annualized salary midpoint in the same broad occupation and currency. Similar seniority, country, work arrangement, employment type and recency are preferred where possible; higher pay alone does not make an alternative a better fit.

About +5% midpoint

Head of Product Marketing

Amplitude · Canada, USA

Region-restricted remote

Why comparable: Same seniority band · Similar work-location arrangement · Same employment type

Alternatives are drawn from the current inventory rather than presented as application recommendations. A pay difference needs to be meaningful—about 3% or more at the midpoint—and different currencies are not compared.

Application-path intelligence

What can we see about the application process?

Application path not classified

The available provenance is not specific enough to characterize how direct the application route is.

No additional required application step is clear in the available listing text. This does not mean the external application is one-click or friction-free.

Application effort is estimated from visible listing and source details. Optional steps are kept separate from mandatory ones, and the external form may contain additional requirements that are not visible here.

Application safety context

Application safety check

Limited application-safety evidence

There is not enough observable application-safety evidence to make a stronger statement. Missing evidence is not treated as a negative signal, and source traceability is evaluated separately.

Evidence checked: Listing wording

Before you share money or sensitive information
  • Confirm the vacancy on the employer’s official careers site when practical, especially if a recruiter contacts you outside the listed application path.
  • Check that recruiter email domains and application destinations are consistent with the employer or an identifiable recruiting provider.
  • Do not pay application, processing, training or equipment fees merely to be considered for a job.
  • Do not send cryptocurrency, gift cards, online-banking credentials or PINs as part of an application.
  • Treat unusually fast offers or interviews conducted only through informal messaging channels as reasons to verify the employer independently.

This is a limited safety screen, not employer verification and not a fraud determination. Never send money, cryptocurrency, passwords or sensitive banking credentials merely because a listing appears on a job platform.

Original listing details

The section below comes from the listing source. The decision sections above use the job’s structured pay, location, qualification, mobility and application details to give you additional context.

At gFiber, we believe that great internet has the power to drive innovation, strengthen communities, enable the impossible, and do all the everyday things that make all of our world go round. And the job of creating better internet is never done - so we’re growing! Our team is committed to building a place where people who want to make a difference can grow their careers and find their spot to belong.

The application window will be open until at least October 12th, 2026. This opportunity will remain online based on business needs which may be before or after the specified date.

Role Description

gFiber is seeking a seasoned, strategic, growth-minded and pragmatic leader to join the Customer Engagement leadership team as the Director of Brand & Marketing Strategy. This role operates at the nexus of brand, product, growth marketing, and corporate communications, and is accountable for driving accelerated customer and market growth through excellence in brand strategy, go to market planning and execution, and communications. While leading the Brand organization, the successful candidate will go well beyond the creative elements of our brand and must be digitally-astute, acquisition-focused, entrepreneurial and operationally minded. Reporting to the Chief Growth Officer, this position is highly visible and requires frequent, direct engagement with the Chief Executive Officer as well as the Chief Operating and Chief Product and Technology Officers on the company’s most critical strategic initiatives.


The ideal candidate is results-oriented with an entrepreneurial ownership mindset, collaborative, analytical and creative. This executive will architect brand, growth and communications strategies and lead a multi-disciplinary team to operationalize brand initiatives across the entire organization.

In this role, you’ll:

Strategic Branding & Marketing Communications

  • Chief storyteller: Lead a team of writers, designers, artists, publicists and creatives, to craft and evolve gFiber’s differentiated brand narrative and visual identity system. gFiber, the most celebrated internet provider in the US, is a league of its own; in contrast to industry norms, we act thoughtfully and distinctly different from the rest of the industry and need to look different as well
  • Through cross functional collaboration and partnership, ensure the brand story is promulgated across all touchpoints including customer communications, website, e-commerce and other digital platforms, sales, direct mail and email
  • Guide cross functional team of strategists, analysts, lawyers and communications specialists in development of impactful marketing and competitive claims
  • Direct creative production across all media (video, digital, out of home, direct mail), managing budgets, internal teams, and third-party vendors to deliver high-impact, brand-compliant creative assets.
  • Serve as advisor to colleagues in media planning, media mix and sponsorships
  • Establish brand governance and safeguard strategic consistency in all internal and external-facing content, from large-scale campaigns to direct customer touchpoints
  • Directly manage press, public relations and significantly growing social media and influencer channels

Growth & Product Leadership

  • Identify and execute marketing plans to drive significant year over year residential and commercial customer growth
  • Determine go-to-market strategy and plans for robust growth in existing and expansion markets as well as innovative, breakthrough internet products, including multi-gig internet, value added services, and differentiated customer experience initiatives.
  • Provide direction across enterprise for growth strategies and product roadmap based on primary and secondary consumer research, insights and data
  • Oversee product marketing for new and existing offerings, ensuring positioning, messaging, and commercialization strategies maximize customer acquisition and lifetime value.
  • Leveraging a playbook of traditional and innovative tactics, drive awareness and consideration of gFiber in incumbent, acquired and expansion markets
  • Evolve brand and consumer insights focus group research program, including execution, analysis and implications of quantitative and qualitative feedback

Social Channel, Digital Advocacy & GEO/LLM Development

  • Drive innovation and impact in social media, elevating the channel as a key communications, awareness, consideration and growth platform
  • Establish innovative internal and external influencer strategy
  • In collaboration with Digital team, advocate for and support digital-first brand principles, with special attention on the gFiber App
  • Build out organizational competency for blog, education and digital platform content to optimize LLM-geared GEO strategy

Executive and External Communications

  • Lead professional team responsible for press, public relations and executive communication strategies, developing high-stakes communications, presentations, and creative assets, identifying and mitigating risks, and uncovering new opportunities for exposure
  • Provide leadership to cross functional communications task force, addressing needs in customer education, operations and growth

Operational Excellence & Team Management

  • Increase productivity and impact of brand efforts, driving efficiencies across production, agency and other spending categories
  • Manage Cross-Functional Alignment across Marketing, Product, Finance, Engineering and Legal to ensure brand and communication initiatives meet strategic, financial, and compliance objectives.
  • Lead team of 20+ employed and contracted marketing professionals as well as multiple agencies.

At a minimum, we would like you to have:

  • Bachelor’s degree or equivalent practical experience.
  • 10 years of progressive leadership experience in brand strategy, product marketing, growth marketing, communications or a related field for a consumer product, B2C technology or B2C telecommunications company.
  • Demonstrated ability to drive consensus and execute complex programs in a highly ambiguous, fast-moving environment.
  • Demonstrated experience operating at an executive level, with a track record of driving strategic outcomes through direct engagement with C-suite leadership.

It’s preferred that you have:

  • MBA or a Master’s degree in a related field (e.g., Marketing, Strategy, Business Administration, Digital Marketing, General Management, Communications, Psychology, Analytics)
  • 7 years marketing experience in a consumer enterprise with a recurring revenue business model
  • Business line leader with proven track record of customer growth or P&L responsibility
  • Demonstrated fluency in digital marketing
  • Experience in consumer product positioning, marketing, and/or packaging a plus
  • Experience in both B2C and B2B environments
  • Prefer candidate who lives in one of gFiber serviceable metro areas

The US base salary range for this full-time position is between $350,000 - $375,000 + bonus + benefits. As pay varies by location, your recruiter will share more about the specific salary range for your targeted location during the hiring process.

gFiber is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, citizenship, marital status, disability or Veteran status. Disclosure is voluntary, and this information will be kept confidential in compliance with Google's Candidate Privacy Policy. For more information please refer to our Equal Employment Opportunity Policy and the EEOC's "Know your rights: workplace discrimination is illegal" (PDF).

It's important to us to create an accessible, inclusive workplace for everyone. If you have a need that requires accommodation, please let us know by completing ouraccommodations for applicants form. Our candidate accommodations team will then connect with you to confidentially discuss your options.

Originally posted on Himalayas