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Senior Performance Marketing Specialist

GOAT Group

Location: USA Advertised pay: USD 75,520–111,000 / yearly Work arrangement: Region-restricted remote Employment: Full Time Posted: November 9, 2026 Freshness: Posted today Source check: Observed very recently
Disclosure4 of 5 core facts statedReview uncertainties
Last source observationObserved very recentlyObservation is not employer confirmation.
Application destinationjobicy.comReview the application route and source evidence in the full report below.

Before relying on the listing: Confirm Application closing time with the employer or source. See verification questions

Executive opportunity brief

The decision in one screen

A compact evidence-first read of compensation, flexibility, mobility and what still needs verification. No universal quality score is used.

Compensation positionBelow the current lower quartile39 current same-currency observations
Work flexibilityRegion-restricted remoteBased only on stated location/work-arrangement evidence.
Decision evidence4 of 5 core facts knownThis listing states more core decision facts than the median role in the current sample.
Mobility evidenceSponsorship not establishedUnknown evidence is not treated as unavailable.
Current alternatives1509 current same-family rolesCurrent HPJ inventory, not the whole labor market.
Negotiation readinessNegotiation evidence available: advertised pay range, current same-currency market context, strong decision evidence.Use the private Offer & Negotiation Lab below if an offer arrives.

Fast read

Opportunity DNA

The available details do not point to a single standout advantage yet. The clearest issue to weigh is location rules could change the fit.

PayRange available

Current comparable position is around the 13th percentile.

FlexibilityLocation limits visible

Geographic eligibility is restricted to a country or region.

Entry pathRequirements unclear

The listing does not make the minimum education or experience threshold clear enough yet.

MobilityNot established

Sponsorship and relocation support are not clear from the current listing.

ApplicationSome process detail

Part of the application route can be assessed, but the full external process may contain additional steps.

TraceabilityCurrent source traceable

At least one recent enabled source can still renew this vacancy.

This fingerprint summarizes what is clear, constrained or still unanswered in the current listing. It is a reading aid, not an overall job score.

Decision evidence check

4 of 5 core facts stated

This checks whether the listing states the facts that commonly change an employment decision. It measures disclosure completeness, not whether the opportunity is good or bad.

Facts already stated

  • Compensation
  • Work arrangement
  • Advertised location
  • Employment type

What to verify next

  • Application closing time: Is there a firm application deadline, a rolling review window or no stated closing date?

Advertised location is not proof of work authorization, sponsorship, or legal eligibility. Unknown information is not a negative score; verify those questions separately.

Decision levers

What could make or break the fit?

Reasons to look closer

Nothing stands out strongly enough yet to call a clear advantage. The role may still be attractive for reasons the listing does not spell out.

Trade-offs to weigh

  • Location rules could change the fit: Geographic eligibility is restricted to a country or region.

Questions worth asking before you invest more time

  • Confirm whether a degree is actually required, preferred, or replaceable with equivalent experience.
  • Confirm the actual minimum experience requirement rather than assuming preferred background is mandatory.
  • Ask whether visa sponsorship is available before investing significant time in the application.

These questions come from details the listing leaves open. An unanswered point is not treated as a disadvantage.

Opportunity neighborhood

Keep your options open

These live roles sit close enough to this opportunity to make useful comparison points. Look across several employers before deciding what pay, flexibility or access trade-offs you are willing to accept.

SEO & AEO Manager

Juniper Square · USA

USD 116,000–160,000 / year Region-restricted remote 4/5 core facts

Why it is nearby: Same country · Similar work arrangement · Same employment type

About 48% higher advertised midpoint

Different angle: Seniority is not explicit

Content Marketing Lead

OnTheGoSystems · Anywhere in the World, Nevada

Salary not disclosed Worldwide remote 4/5 core facts

Why it is nearby: Same seniority band · Similar work arrangement · Same employment type

Global Marketing Communications Manager (M/F/D)

Agilent Technologies · Remote — Worldwide

Salary not disclosed Worldwide remote 4/5 core facts

Why it is nearby: Same seniority band · Similar work arrangement · Same employment type

This neighborhood is drawn from current inventory in the same broad occupation. Similarity is based on explicit listing facts; missing details do not count against a job.

Role market context

How much current choice is visible around this kind of work?

This compares the vacancy with current High Paid Job inventory in the broad Marketing roles family. It describes visible choice and disclosure, not future demand or career quality.

Current visible roles1,509

200 most recent current roles sampled for the disclosure measures below.

Employers represented156

Distinct employers in the bounded current sample, not an estimate of all employers hiring in the market.

Decision-ready disclosure25%

Current sampled roles stating at least four of the five Core Decision Facts.

Compensation stated22%

Requires a numeric amount, explicit ISO currency and supported pay period.

Work arrangement stated98%

Listings with explicit enough remote, hybrid or on-site evidence to classify.

Stated closing time13%

Missing deadline evidence remains unknown and is not interpreted as an open-ended application window.

Disclosure comparison: This listing states more core decision facts than the median role in the current sample. This listing: 4/5 · sample median: 3.0/5.

Currencies with explicit pay evidence in the sample: USD (24) · EUR (16) · GBP (3) · CAD (1). Raw amounts across different currencies are not compared.

This describes current visible High Paid Job inventory in the same broad occupation family. Percentages use a bounded recent sample and are not a forecast, a complete labor-market census or an employer-quality measure.

Constraint opportunity lab

What changes the size of the current opportunity pool?

Each line applies one stricter evidence-based constraint to the same bounded current role-family sample. It helps you see the trade-off in visible choice without deciding which trade-off is right for you.

Require explicit sponsorship or relocation support 0 / 200 0%

Counts only affirmative or possible sponsorship evidence, or relocation explicitly offered. Unknown is not treated as no.

Require worldwide remote evidence 19 / 200 10%

A much stricter subset: only listings with explicit worldwide-remote evidence remain.

Require usable compensation disclosure 44 / 200 22%

Requires amount, explicit ISO currency and a supported pay period. Missing pay evidence remains unknown.

Require at least four Core Decision Facts 49 / 200 25%

Shows the subset with enough stated evidence for a more informed first comparison.

Stay in the same stated country 22 / 60 37%

Uses only roles where a country is known. Roles without country evidence are excluded from this denominator.

Require a remote-listed arrangement 81 / 200 41%

Counts roles explicitly classified as worldwide remote, region-restricted remote or remote with restrictions still unclear.

Keep this advertised salary floor in the same currency 18 / 24 75%

Only same-currency opportunities with usable annualized pay enter this comparison. Other currencies are not converted or treated as lower.

Keep the same employment type 90 / 116 78%

Uses only roles with a stated employment type.

These are counterfactual filters over a bounded sample of current HPJ inventory in the same broad occupation family. They show how visible choice changes when one evidence-based constraint is applied; they do not tell you which constraint you should choose or predict hiring outcomes. The calculation uses the 200 most recent current roles from 1509 visible roles in this broad family.

Salary transparency context

Is pay disclosure typical for this kind of role?

This listing states usable structured compensation. About 22% of the bounded current role sample does the same.

This listingUsable pay stated

Compensation counts only when amount, ISO currency and supported pay period are all known.

Current same-role sample22%

Pay disclosure is uncommon in the current role sample.

Current employer patternInsufficient evidence

Employer-level comparison is withheld until enough current employer listings are available.

This compares salary-disclosure behavior in current visible listings. It does not compare raw salary amounts across currencies, infer undisclosed pay as zero, or rate employer quality.

Private offer & negotiation lab

Turn an offer into evidence, not guesswork

Enter an annual base offer and, if you want, your own target. HPJ compares only within one explicit currency and never chooses a target for you.

Advertised annualized payUSD 75,520–111,000 / yearListing evidence only.
Current comparable medianUSD 147,50024 current sampled roles
Current upper quartileUSD 192,313Current HPJ inventory context, not a salary recommendation.

Negotiation evidence available: advertised pay range, current same-currency market context, strong decision evidence.

Enter an annual base offer to compare it with explicit same-currency evidence. HPJ will not suggest a target for you.

Review the full package · 10 terms

Mark what is confirmed, what needs clarification and what you want to prioritize. These choices and notes stay in this browser.

Base payKnown

Usable advertised compensation is available.

Bonus / commissionVerify

Variable compensation is mentioned; verify amount, formula, target and eligibility.

Equity / long-term incentivesVerify

Equity or long-term incentive language is mentioned; verify grant type, vesting and valuation basis.

Retirement / pensionMentioned

Retirement or pension benefits are mentioned; verify employer contribution and vesting.

Health benefitsMentioned

Health-benefit language is mentioned; verify coverage, dependants and employee cost.

Paid leaveMentioned

Paid-leave language is mentioned; verify the exact entitlement and carry-over rules.

Work arrangementKnown

A work-arrangement signal is available; verify schedule details before relying on it.

RelocationVerify

Relocation support not established

Visa / work authorizationVerify

Sponsorship not established

Review timingVerify

A review cycle is mentioned; verify timing and whether compensation can change at that review.

Questions worth taking into the offer conversation

  • Is there a bonus, commission or other variable-pay component, and how is it calculated?
  • Does the package include equity or another long-term incentive, and what are the vesting terms?
  • If relocation is relevant, what expenses, timing and repayment conditions are covered?
  • What exact sponsorship or work-authorization conditions apply to this role?
  • When is the first performance and compensation review after joining?
  • Is there a firm application deadline, a rolling review window or no stated closing date?

Occupation intelligence

What broader career references connect to this role?

HPJ uses broad comparison families for current-market analysis. External taxonomy results are reference candidates for that broad family, not a declaration that this vacancy has been authoritatively classified into a specific occupation.

HPJ comparison familyMarketing roles
Adjacent families worth exploringSales roles · Product roles · Design roles

European occupation references

This service uses the ESCO classification of the European Commission.

U.S. occupation references

This site incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a trademark of USDOL/ETA.

Career reference research

Skills worth investigating

Official occupational context, paired with exact phrases visible in this vacancy. It is not a skills test or an applicant-fit score.

ESCO · European occupation

digital marketing manager

Usually essential in this ESCO occupation
  • design brand's online communication plan
  • set brand positioning
  • brand marketing techniques
  • perform business analysis
  • apply social media marketing
  • perform customers’ needs analysis
  • plan social media marketing campaigns
Context-dependent ESCO skills
  • services marketing
  • reputation management
  • apply customer engagement strategy
  • interactive media
  • pay-per-click

O*NET · U.S. occupation

Proofreaders and Copy Markers

O*NET occupation skills
  • Reading Comprehension
  • Writing
  • Speaking
  • Active Listening
  • Critical Thinking
Build my private skill preparation brief Your evidence · Practice · Interview questions

Plan how you might demonstrate or investigate occupational skills. These are broad-family reference examples, not confirmed vacancy requirements. Nothing you enter is sent to High Paid Job.

design brand's online communication planESCO · Essential · Listing mention unknown
set brand positioningESCO · Essential · Listing mention unknown
brand marketing techniquesESCO · Essential · Listing mention unknown
perform business analysisESCO · Essential · Listing mention unknown
apply social media marketingESCO · Essential · Listing mention unknown
perform customers’ needs analysisESCO · Essential · Listing mention unknown
plan social media marketing campaignsESCO · Essential · Listing mention unknown
services marketingESCO · Optional · Listing mention unknown
reputation managementESCO · Optional · Listing mention unknown
apply customer engagement strategyESCO · Optional · Listing mention unknown
interactive mediaESCO · Optional · Listing mention unknown
pay-per-clickESCO · Optional · Listing mention unknown
Reading ComprehensionO*NET · Skills · Listing mention unknown
WritingO*NET · Skills · Listing mention unknown
SpeakingO*NET · Skills · Listing mention unknown
Active ListeningO*NET · Skills · Listing mention unknown
Critical ThinkingO*NET · Skills · Listing mention unknown

Private to this browser. Up to 20 reference skills; not a qualification assessment or hiring prediction.

Useful next question: Which of these occupational reference skills does the hiring manager actually expect for this specific role, and what evidence would demonstrate them?

These skills belong to one reference occupation selected for HPJ’s broad career family, not a verified classification of this vacancy. Text overlap only means a phrase appears in the available listing text; it does not establish an employer requirement, your proficiency, or a qualification gap. A missing mention is unknown, not a deficit.

Adjacent current roles to investigate

Product roles

Payment Product Manager (Fiat)

Binance · Hong Kong, Singapore

same seniority band · same employment type · similar work-arrangement evidence

Adjacent-family roles are exploration prompts from current HPJ inventory. They are not inferred qualification matches and they do not imply a promotion path.

Career move map

What sits one step away?

This listing is currently read as Senior / lead. Nearby roles one visible seniority step away can help you judge whether to widen the search, stretch upward or compare the responsibilities more carefully.

Broader-entry direction

Mid-career

SEO Specialist

BloggersIdeas · Remote — Worldwide

Similar work arrangement · Same employment type · Recently posted Advertised midpoint is about 92% lower
Mid-career

Marketing Specialist

Slasify · Remote — Worldwide

Similar work arrangement · Same employment type · Recently posted

Stretch direction

Leadership

Senior Demand Generation Manager

DataGrail · USA

Same country · Similar work arrangement · Same employment type Advertised midpoint is about 64% higher

These are live roles one visible seniority step away in the same broad occupation family. They can reveal nearby options, but they are not a guaranteed promotion path and do not account for your personal experience.

Skill bridge

What does this role connect to?

Large Language Models is one of the signals this listing shares with skills appearing often across current Marketing roles opportunities.

Skills named in this listing

Large Language ModelsSnowflakeSQL

Shared with the current career sample

  • Large Language Models Seen in 15 sampled listings
  • SQL Seen in 6 sampled listings

Additional signals in this listing: Snowflake

Application edge

  • If these skills match your background, prepare one concrete example that shows how you used Large Language Models, Snowflake, and SQL rather than relying on a keyword-only claim.

If the named skills are genuinely transferable in your own experience, the occupation map also points to adjacent current families worth researching: Sales roles, Product roles, and Design roles. This is exploration context, not a qualification match.

Skill signals come from explicit text mentions. A mention is not automatically a requirement, and absence from the current top-skill list does not make a skill rare or unimportant. The current career comparison draws on 120 sampled listings; 93 contain a recognized skill signal.

Application Decision Lab

Turn the listing into a preparation plan

Separate what the listing actually states from what you still need to prepare or verify. Your selections and short notes stay in this browser and are never submitted to High Paid Job.

Listing mention

Large Language Models

This skill or technology is explicitly mentioned in the available listing text. A mention is not automatically a mandatory requirement; prepare a concrete example only if it is relevant to your experience.

Listing mention

Snowflake

This skill or technology is explicitly mentioned in the available listing text. A mention is not automatically a mandatory requirement; prepare a concrete example only if it is relevant to your experience.

Listing mention

SQL

This skill or technology is explicitly mentioned in the available listing text. A mention is not automatically a mandatory requirement; prepare a concrete example only if it is relevant to your experience.

Questions worth resolving before you rely on the opportunity

  • Application closing time: Is there a firm application deadline, a rolling review window or no stated closing date?
  • Work authorization / sponsorship: If sponsorship or work authorization matters to you, what exact immigration or employer-sponsorship conditions apply to this role?
  • Application process: What interview, assessment, portfolio, reference or screening stages are part of the hiring process?

Decision analysis

What the listing really tells you

Useful decision context

A closer look at Senior Performance Marketing Specialist at GOAT Group points most strongly to the advertised pay can be placed in context, remote flexibility can be weighed properly, and the application route gives a few useful clues. Those signals shape the practical upside and the questions still worth asking.

The advertised pay can be placed in context

Among 39 current comparable salaries in USD, the normalized annual midpoint is around the 13th percentile. This compares advertised pay in the same currency and does not include every element of total compensation.

Remote flexibility can be weighed properly

The work-location pattern is “Remote with some uncertainty or restrictions”, with Remote Freedom at 62/100. The most important location constraint is geographic eligibility is restricted to a country or region..

The application route gives a few useful clues

Provider-mediated application path. The external application may contain additional steps that are not visible from the listing itself.

The listing can be traced to a current source

The opportunity currently has 1 renewable source path across 1 source classes. Multiple independent paths can strengthen continuity, but they are not a substitute for checking the application destination.

How this analysis is assembled

The brief pulls together the parts of the vacancy that can be compared reliably today. Gaps in the listing remain visible instead of being filled with assumptions.

Analysis evidence coverage

How much analysis can the current evidence support?

100%Strong analysis evidence coverage
100%
Current-sample pay position13 / 100

Uses the explainable High Pay Score within the job’s current occupation/seniority/currency comparison sample.

Remote Freedom evidence62 / 100

Measures observable location flexibility and explicit restrictions; it does not determine whether remote work is personally desirable.

Salary evidence qualityHigh confidence · Focused salary range

The configured source supplied structured salary fields, a usable currency and a focused comparison value.

Listing freshnessPosted today

The source posting date is today.

Source provenance evidenceEstablished source evidence

At least one enabled source recently observed the vacancy. The source chain is traceable, but this is not independent employer verification.

There is no universal opportunity score because pay, flexibility and access matter differently to different people. Compare Jobs lets you weight the evidence around your own priorities.

Decision checklist

What is supported, uncertain or worth checking?

This checklist separates supported strengths, visible cautions and missing evidence. It is not an overall recommendation or guarantee that the job is suitable for you.

Supported strengths

No standout strength is supported strongly enough to list here. That is not a negative rating.

Visible cautions

  • Geographic eligibility is restricted to a country or region.
  • This is remote work with a geographic restriction, not a worldwide-remote vacancy.

Still unknown

  • Visa sponsorship is not established by the available listing data.

Qualifications & access

What qualifications are explicitly stated?

Entry-barrier evidence limited

EducationEducation requirement not established
Required experience evidenceExperience requirement not established
Explicit required barriers0
Explicit access signals0

Qualification signals come from explicit listing wording. Anything not mentioned remains unknown, so silence is never treated as proof that a degree, experience, licence or other requirement is unnecessary.

Pay vs. barriers

Pay and barrier context available

The current pay position can be viewed alongside the stated barriers, but the available detail does not support a stronger conclusion.

Current-sample pay position

Comparable disclosed-pay evidence places this job at about 13 / 100 within its current occupation/seniority sample.

Location-freedom constraints

1 explicit Remote Freedom restriction signal is present and is shown separately from qualification requirements.

Evidence gaps that could change this interpretation
  • Education requirement is not established.
  • Required prior-experience level is not established.

This section weighs pay context against clearly stated barriers without collapsing unlike requirements into one universal score. Degree, experience, licensing, clearance and location limits remain separate, and missing qualification details stay unknown.

Beyond the headline

Not enough evidence for a hidden-value finding

Potential hidden value appears only when several distinct non-pay advantages are actually supported. Missing requirements or benefits are never counted as positives.

Still check: The current application path is provider-mediated rather than directly classified as an employer-authorized or official route.

Hidden Value is an experimental evidence summary, not an investment-style score or guarantee of employability. It only uses explicit current listing evidence and does not infer that an unmentioned qualification is unnecessary.

Explainable opportunity highlight

Why this opportunity stands out

These are supported signals from the current listing and comparison sample—not a guarantee that this is the best job for you.

Clear compensation evidence

The source provides structured salary information with a comparatively focused range, improving the usefulness of pay comparisons.

Fresh opportunity

The source posting date is today.

Compensation intelligence

How competitive is this pay?

13/100

Below many comparable disclosed salaries

13%
Comparison familyMarketing roles · Senior / lead
Comparable salaries39
Current-sample medianUSD 145,000
Middle 50% of sampleUSD 112,750–170,000
Position in sampleAt or above about 13%
Comparison geographySame country (US)
Pay positionBelow the current lower quartile

The annualized midpoint is below the 25th percentile boundary of the current comparable sample.

Why this analysis?

  • This score reflects the current advertised-pay distribution for comparable active jobs in the same currency. It measures pay position, not overall job quality.
  • Salary confidence: High. The configured source supplied structured salary fields, a usable currency and a focused comparison value.
  • Range quality: Focused salary range.

Employer compensation communication

Pay transparency at GOAT Group

Not enough current listings

Only 2 current listings from this employer are indexed. At least three are required before employer-level pay transparency is summarized.

This pattern comes from the employer’s current visible vacancies. It describes hiring and pay transparency in those listings, not employee satisfaction or a permanent judgement of the employer.

Current employer intelligence

GOAT Group — current opportunity snapshot

Employer-level patterns not available yet

Only 2 current listings from this employer are visible. At least three are needed before an employer pattern is shown.

This snapshot describes the employer’s current visible vacancies—things such as pay disclosure and work arrangement. It is not an employee-satisfaction or hiring-quality rating, and different currencies stay separate.

Work-location intelligence

Remote Freedom

62/100

Remote with some uncertainty or restrictions

62%

Why this score?

  • The role is remote but the source identifies a country or regional restriction.

Location restrictions detected

  • Geographic eligibility is restricted to a country or region.

Remote Freedom measures observable location flexibility only. Unknown work-location information remains unscored. Timezone wording is penalized only when it appears restrictive; general collaboration across time zones is not treated as a restriction. A score does not guarantee legal work eligibility, payroll availability or visa sponsorship.

International applicant intelligence

Visa & relocation signals

Sponsorship status is shown only when the listing provides clear enough wording. Employer history or headquarters location is not used to guess an answer.

Visa sponsorshipSponsorship not established

The available listing details do not contain a clear enough sponsorship statement.

RelocationRelocation support not established

The available listing details do not contain a clear enough relocation statement.

Tradeoff check

What’s the catch?

These are visible conditions worth checking before treating the headline compensation as the whole story:

  • This is remote work with a geographic restriction, not a worldwide-remote vacancy.

Current alternatives

Better-paying alternatives

These current roles show a materially higher annualized salary midpoint in the same broad occupation and currency. Similar seniority, country, work arrangement, employment type and recency are preferred where possible; higher pay alone does not make an alternative a better fit.

About +130% midpoint

Growth Marketing Lead

ClassDojo · USA

Region-restricted remote

Why comparable: Same seniority band · Same country · Similar work-location arrangement

About +129% midpoint

Senior Product Marketing Manager

RevenueCat · APAC, EMEA, LATAM, Canada, USA

Region-restricted remote

Why comparable: Same seniority band · Same country · Similar work-location arrangement

About +109% midpoint

Technical Content Marketing Manager

Socure · USA

Region-restricted remote

Why comparable: Same seniority band · Same country · Similar work-location arrangement

Alternatives are drawn from the current inventory rather than presented as application recommendations. A pay difference needs to be meaningful—about 3% or more at the midpoint—and different currencies are not compared.

Application-path intelligence

What can we see about the application process?

Provider-mediated application path

The current application path comes through a publisher or aggregator. The destination may still lead to an employer-authorized hiring system, but that is not clear enough to assume.

Current destination: jobicy.com · HTTPS

No additional required application step is clear in the available listing text. This does not mean the external application is one-click or friction-free.

Application effort is estimated from visible listing and source details. Optional steps are kept separate from mandatory ones, and the external form may contain additional requirements that are not visible here.

Application safety context

Application safety check

Basic application-safety context available

The current application destination has a basic transport-safety signal such as HTTPS. This does not verify the employer, vacancy, recruiter or application process.

Evidence checked: Source provenance · Application destination · Listing wording

Observable transport-safety signals

  • The available application destination uses HTTPS.
Before you share money or sensitive information
  • Confirm the vacancy on the employer’s official careers site when practical, especially if a recruiter contacts you outside the listed application path.
  • Check that recruiter email domains and application destinations are consistent with the employer or an identifiable recruiting provider.
  • Do not pay application, processing, training or equipment fees merely to be considered for a job.
  • Do not send cryptocurrency, gift cards, online-banking credentials or PINs as part of an application.
  • Treat unusually fast offers or interviews conducted only through informal messaging channels as reasons to verify the employer independently.

This is a limited safety screen, not employer verification and not a fraud determination. Never send money, cryptocurrency, passwords or sensitive banking credentials merely because a listing appears on a job platform.

Original listing details

The section below comes from the listing source. The decision sections above use the job’s structured pay, location, qualification, mobility and application details to give you additional context.

About the Team

An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.

Role Overview

GOAT Group is seeking a Sr. Performance Marketing Specialist to run our paid social and video acquisition strategy. You will own and operate Meta, TikTok, and YouTube Ads. You will also develop the creative testing roadmap and leverage incrementality to measure performance. This role reports to the AVP of Growth.

We expect AI fluency in practice. As targeting, bidding, and placement have moved inside the platforms’ models, creative has become the main lever you control. Leveraging AI tools for strategic research and automating operations will be key to success. Much of our process is being automated through internal AI workflows, so this role will have more emphasis on workflow oversight.

In this role, you will:

  • Run day-to-day paid social and video across Meta, TikTok, and YouTube: campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs.
  • Plan and execute the creative testing roadmap — write briefs, launch tests, experiment readouts.
  • Leverage AI tools (Claude, Gemini, internal workflows) for strategic research and operations. You'll partner closely with the AVP of Growth to continually develop and improve AI workflows.
  • Build and maintain the weekly and monthly creative performance marketing reports.
  • Partner with Brand and Creative on asset needs, turning performance reads into specific, useful creative direction.
  • Run structured tests — holdouts, geo splits, incrementality reads — supporting the AVP of Growth, and interpret the results honestly against platform-reported numbers.
  • Flag new formats, placements, and platform features worth testing, and make the case for trying them.

How Success Is Measured

  • Incrementality. To truly understand the performance of our efforts, we rely on incrementality methods, such as geolift. We then leverage platform metrics as multipliers based on the measurement outcomes for daily operational KPIs.
  • Creative performance. Leverage platform metrics to build creative narratives to explain how they performed and what we should do next.
  • Operational reliability. Campaigns should launch accurately and on time. With AI automated more operations, this person must be have final oversight before campaigns launch.

We are looking for:

  • 3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads.
  • Experience with incrementality and/or MMM to measure true lift or causal performance.
  • Comfort working in performance data — pivot tables, dashboards, and enough rigor to catch a number that looks wrong before it reaches a deck.
  • AI fluency in practice. You use LLMs and AI tooling in your daily workflow for briefs, copy variants, creative iteration, and reporting, and you can tell us specifically what it changed about your output and what you had to watch for.
  • Strong written and verbal communication. You can explain a result, including a disappointing one, to people who do not live in the ad platforms.

Preferred Qualifications:

  • Experience in a marketplace, resale, ecommerce, or DTC business.
  • Familiarity with creative automation tooling such as Motion, Pencil, Smartly, or AdCreative.
  • SQL, or experience pulling your own data from a warehouse such as Snowflake or BigQuery.
  • Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop.
  • Mobile app install campaign experience, including MMPs such as AppsFlyer or Branch.
  • Interest in or knowledge of sneakers, streetwear, and resale marketplaces.

GOAT Group uses geographic pay tiers based on the employee’s home state to align compensation with market differences across the U.S.

Hiring Range:
Tier 1 (Includes states such as California, New York (including New York City), Washington, Illinois and other higher-cost markets)
$88,800 - $111,000 USD

Tier 2 - (Includes mid-cost markets across the U.S.)
$80,000 - $100,000 USD

Tier 3 - (All other U.S. locations)
$75,600 - $94,400 USD

The hiring range for this position is below, plus benefits (401K, paid time off, dental, medical, vision, disability, life insurance options). To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role/level, a candidate’s skills, experience, market demands, and internal parity. You may reach out to a recruiter for additional information.

Hiring Range:

$75,520—$111,000 USD

GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands–GOAT, Flight Club, Grailed and alias–GOAT Group has a global community of more than 60 million members across 170 countries.

GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become one of the leading and most trusted sneaker platforms in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 60 million members across 170 countries.

Established in New York City over 15 years ago, Flight Club revolutionized sneaker retail as the original consignment store for rare shoes. Carrying the rarest exclusives and collectible sneakers, Flight Club has evolved from a one-stop sneaker destination, to a cultural hub for sneaker enthusiasts and novices alike. With three brick-and-mortar locations in New York City, Los Angeles and Miami, Flight Club remains the premier source for authentic, rare sneakers.

Founded in 2013, Grailed is the leading community-driven marketplace for rare luxury, streetwear and vintage fashion. The marketplace was built for enthusiasts, by enthusiasts, and features products from brands including Supreme, Raf Simons, Gucci, Saint Laurent, Balenciaga, Prada and more. With a highly curated selection of resale pieces including inventory exclusive to the platform, Grailed makes fashion accessible.

The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including Park West Asset Management, T. Rowe Price Associates, Inc., Franklin Templeton, Adage Capital Management, Ulysses Management, D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.

GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, if applicable. By applying, you authorize GOAT Group to send you text messages regarding your job application, interview and/or onboarding process, and other job opportunities at GOAT Group. If you are a California resident, please review our California Privacy Rights Notice for Job Applicants. If you are an EU or UK resident, please review our EU / UK Candidate & Employee Privacy Notice.

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