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Director, GTM Strategy, Planning & Analytics

Articulate

Location: USA Advertised pay: USD 163,900–245,900 / yearly Work arrangement: Region-restricted remote Employment: Full Time Posted: October 20, 2026 Freshness: Posted today Source check: Observed very recently

Executive opportunity brief

The decision in one screen

A compact evidence-first read of compensation, flexibility, mobility and what still needs verification. No universal quality score is used.

Compensation positionAbove the current upper quartile323 current same-currency observations
Work flexibilityRegion-restricted remoteBased only on stated location/work-arrangement evidence.
Decision evidence4 of 5 core facts knownThis listing states more core decision facts than the median role in the current sample.
Mobility evidenceSponsorship not establishedUnknown evidence is not treated as unavailable.
Current alternativesCurrent role context limitedCurrent HPJ inventory, not the whole labor market.
Negotiation readinessNegotiation evidence available: advertised pay range, current same-currency market context, strong decision evidence.Use the private Offer & Negotiation Lab below if an offer arrives.
Watch closely: Application closing time

Fast read

Opportunity DNA

There is a useful advantage here: pay compares strongly with similar current roles. Still, location rules could change the fit could change the fit.

May appeal in aCompensation-led search
PayStrong current position

Around the 83th percentile within 323 comparable USD salary observations.

FlexibilityLocation limits visible

Geographic eligibility is restricted to a country or region.

Entry pathHigher entry bar

One or more material qualification requirements are stated and may narrow the realistic applicant pool.

MobilityNot established

Sponsorship and relocation support are not clear from the current listing.

ApplicationSome process detail

Part of the application route can be assessed, but the full external process may contain additional steps.

TraceabilityCurrent source traceable

At least one recent enabled source can still renew this vacancy.

This fingerprint summarizes what is clear, constrained or still unanswered in the current listing. It is a reading aid, not an overall job score.

Decision evidence check

4 of 5 core facts stated

This checks whether the listing states the facts that commonly change an employment decision. It measures disclosure completeness, not whether the opportunity is good or bad.

Facts already stated

  • Compensation
  • Work arrangement
  • Location eligibility
  • Employment type

What to verify next

  • Application closing time: Is there a firm application deadline, a rolling review window or no stated closing date?

Unknown information is never converted into a negative score. The questions above exist to prevent missing evidence from being mistaken for a favorable term.

Decision levers

What could make or break the fit?

Reasons to look closer

  • Pay compares strongly with similar current roles: The annualized midpoint is around the 83th percentile among 323 comparable USD salary observations.

Trade-offs to weigh

  • Location rules could change the fit: Geographic eligibility is restricted to a country or region.
  • The experience requirement raises the entry bar: The listing appears to require at least about 12 years of experience.

Questions worth asking before you invest more time

  • Confirm whether a degree is actually required, preferred, or replaceable with equivalent experience.
  • Ask whether visa sponsorship is available before investing significant time in the application.

These questions come from details the listing leaves open. An unanswered point is not treated as a disadvantage.

Opportunity neighborhood

Keep your options open

These live roles sit close enough to this opportunity to make useful comparison points. Look across several employers before deciding what pay, flexibility or access trade-offs you are willing to accept.

VP of People

Help Scout · USA

USD 227,000–250,000 / year Region-restricted remote 4/5 core facts

Why it is nearby: Same seniority band · Same country · Similar work arrangement

About 16% higher advertised midpoint

Chief of Staff, Science

Datavant · USA

USD 160,000–190,000 / year Region-restricted remote 4/5 core facts

Why it is nearby: Same seniority band · Same country · Similar work arrangement

About 15% lower advertised midpoint

Head of Customer Growth

RevenueCat · EMEA, LATAM, Canada, USA

USD 259,000–259,000 / year Region-restricted remote 4/5 core facts

Why it is nearby: Same seniority band · Same country · Similar work arrangement

About 26% higher advertised midpoint

Director, Intellectual Property

Reddit · USA

USD 266,000–418,000 / year Region-restricted remote 4/5 core facts

Why it is nearby: Same seniority band · Same country · Similar work arrangement

About 67% higher advertised midpoint

This neighborhood is drawn from current inventory in the same broad occupation. Similarity is based on explicit listing facts; missing details do not count against a job.

Role market context

How much current choice is visible around this kind of work?

This compares the vacancy with current High Paid Job inventory in the broad Executive leadership roles family. It describes visible choice and disclosure, not future demand or career quality.

Current visible roles1,310

200 most recent current roles sampled for the disclosure measures below.

Employers represented156

Distinct employers in the bounded current sample, not an estimate of all employers hiring in the market.

Decision-ready disclosure23%

Current sampled roles stating at least four of the five Core Decision Facts.

Compensation stated41%

Requires a numeric amount, explicit ISO currency and supported pay period.

Work arrangement stated75%

Listings with explicit enough remote, hybrid or on-site evidence to classify.

Stated closing time33%

Missing deadline evidence remains unknown and is not interpreted as an open-ended application window.

Disclosure comparison: This listing states more core decision facts than the median role in the current sample. This listing: 4/5 · sample median: 3.0/5.

Currencies with explicit pay evidence in the sample: USD (68) · GBP (8) · EUR (5). Raw amounts across different currencies are not compared.

This describes current visible High Paid Job inventory in the same broad occupation family. Percentages use a bounded recent sample and are not a forecast, a complete labor-market census or an employer-quality measure.

Constraint opportunity lab

What changes the size of the current opportunity pool?

Each line applies one stricter evidence-based constraint to the same bounded current role-family sample. It helps you see the trade-off in visible choice without deciding which trade-off is right for you.

Require explicit sponsorship or relocation support 3 / 200 2%

Counts only affirmative or possible sponsorship evidence, or relocation explicitly offered. Unknown is not treated as no.

Require worldwide remote evidence 21 / 200 11%

A much stricter subset: only listings with explicit worldwide-remote evidence remain.

Require at least four Core Decision Facts 45 / 200 23%

Shows the subset with enough stated evidence for a more informed first comparison.

Require a remote-listed arrangement 64 / 200 32%

Counts roles explicitly classified as worldwide remote, region-restricted remote or remote with restrictions still unclear.

Keep this advertised salary floor in the same currency 25 / 68 37%

Only same-currency opportunities with usable annualized pay enter this comparison. Other currencies are not converted or treated as lower.

Require usable compensation disclosure 81 / 200 41%

Requires amount, explicit ISO currency and a supported pay period. Missing pay evidence remains unknown.

Stay in the same stated country 62 / 93 67%

Uses only roles where a country is known. Roles without country evidence are excluded from this denominator.

Keep the same employment type 89 / 94 95%

Uses only roles with a stated employment type.

These are counterfactual filters over a bounded sample of current HPJ inventory in the same broad occupation family. They show how visible choice changes when one evidence-based constraint is applied; they do not tell you which constraint you should choose or predict hiring outcomes. The calculation uses the 200 most recent current roles from 1310 visible roles in this broad family.

Salary transparency context

Is pay disclosure typical for this kind of role?

This listing states usable structured compensation. About 41% of the bounded current role sample does the same.

This listingUsable pay stated

Compensation counts only when amount, ISO currency and supported pay period are all known.

Current same-role sample41%

Pay disclosure is limited in the current role sample.

Current employer patternInsufficient evidence

Employer-level comparison is withheld until enough current employer listings are available.

This compares salary-disclosure behavior in current visible listings. It does not compare raw salary amounts across currencies, infer undisclosed pay as zero, or rate employer quality.

Private offer & negotiation lab

Turn an offer into evidence, not guesswork

Enter an annual base offer and, if you want, your own target. HPJ compares only within one explicit currency and never chooses a target for you.

Advertised annualized payUSD 163,900–245,900 / yearListing evidence only.
Current comparable medianUSD 174,62065 current sampled roles
Current upper quartileUSD 189,831Current HPJ inventory context, not a salary recommendation.

Negotiation evidence available: advertised pay range, current same-currency market context, strong decision evidence.

Enter an annual base offer to compare it with explicit same-currency evidence. HPJ will not suggest a target for you.

Review the full package · 10 terms

Mark what is confirmed, what needs clarification and what you want to prioritize. These choices and notes stay in this browser.

Base payKnown

Usable advertised compensation is available.

Bonus / commissionMentioned

Variable compensation is mentioned; verify amount, formula, target and eligibility.

Equity / long-term incentivesVerify

Equity or long-term incentive language is mentioned; verify grant type, vesting and valuation basis.

Retirement / pensionVerify

Retirement or pension benefits are mentioned; verify employer contribution and vesting.

Health benefitsVerify

Health-benefit language is mentioned; verify coverage, dependants and employee cost.

Paid leaveVerify

Paid-leave language is mentioned; verify the exact entitlement and carry-over rules.

Work arrangementKnown

A work-arrangement signal is available; verify schedule details before relying on it.

RelocationVerify

Relocation support not established

Visa / work authorizationVerify

Sponsorship not established

Review timingVerify

A review cycle is mentioned; verify timing and whether compensation can change at that review.

Questions worth taking into the offer conversation

  • Does the package include equity or another long-term incentive, and what are the vesting terms?
  • What retirement or pension contribution does the employer provide?
  • What health coverage is included and what costs remain with the employee?
  • How much paid leave is provided and what are the carry-over or blackout rules?
  • If relocation is relevant, what expenses, timing and repayment conditions are covered?
  • What exact sponsorship or work-authorization conditions apply to this role?
  • When is the first performance and compensation review after joining?
  • Is there a firm application deadline, a rolling review window or no stated closing date?

Occupation intelligence

What broader career references connect to this role?

HPJ uses broad comparison families for current-market analysis. External taxonomy results are reference candidates for that broad family, not a declaration that this vacancy has been authoritatively classified into a specific occupation.

HPJ comparison familyExecutive leadership roles

European occupation references

This service uses the ESCO classification of the European Commission.

U.S. occupation references

This site incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a trademark of USDOL/ETA.

Career reference research

Skills worth investigating

Official occupational context, paired with exact phrases visible in this vacancy. It is not a skills test or an applicant-fit score.

ESCO · European occupation

chief operating officer

Usually essential in this ESCO occupation
  • plan medium to long term objectives
  • negotiate with stakeholders
  • ensure lawful business operations
  • marketing management
  • make strategic business decisions
  • abide by business ethical code of conducts
  • establish collaborative relations
Context-dependent ESCO skills
  • interact with the board of directors
  • set organisational policies
  • define organisational standards
  • shape corporate culture
  • develop business plans

O*NET · U.S. occupation

Chief Executives

O*NET occupation skills
  • Judgment and Decision Making
  • Complex Problem Solving
  • Critical Thinking
  • Coordination
  • Management of Financial Resources
  • Management of Personnel Resources
  • Speaking
  • Systems Evaluation
Build my private skill preparation brief Your evidence · Practice · Interview questions

Plan how you might demonstrate or investigate occupational skills. These are broad-family reference examples, not confirmed vacancy requirements. Nothing you enter is sent to High Paid Job.

plan medium to long term objectivesESCO · Essential · Listing mention unknown
negotiate with stakeholdersESCO · Essential · Listing mention unknown
ensure lawful business operationsESCO · Essential · Listing mention unknown
marketing managementESCO · Essential · Listing mention unknown
make strategic business decisionsESCO · Essential · Listing mention unknown
abide by business ethical code of conductsESCO · Essential · Listing mention unknown
establish collaborative relationsESCO · Essential · Listing mention unknown
interact with the board of directorsESCO · Optional · Listing mention unknown
set organisational policiesESCO · Optional · Listing mention unknown
define organisational standardsESCO · Optional · Listing mention unknown
shape corporate cultureESCO · Optional · Listing mention unknown
develop business plansESCO · Optional · Listing mention unknown
Judgment and Decision MakingO*NET · Skills · Listing mention unknown
Complex Problem SolvingO*NET · Skills · Listing mention unknown
Critical ThinkingO*NET · Skills · Listing mention unknown
CoordinationO*NET · Skills · Listing mention unknown
Management of Financial ResourcesO*NET · Skills · Listing mention unknown
Management of Personnel ResourcesO*NET · Skills · Listing mention unknown
SpeakingO*NET · Skills · Listing mention unknown
Systems EvaluationO*NET · Skills · Listing mention unknown

Private to this browser. Up to 20 reference skills; not a qualification assessment or hiring prediction.

Useful next question: Which of these occupational reference skills does the hiring manager actually expect for this specific role, and what evidence would demonstrate them?

These skills belong to one reference occupation selected for HPJ’s broad career family, not a verified classification of this vacancy. Text overlap only means a phrase appears in the available listing text; it does not establish an employer requirement, your proficiency, or a qualification gap. A missing mention is unknown, not a deficit.

Skill bridge

What does this role connect to?

The available listing text does not contain enough recognized skill language for a useful skill bridge yet.

Application edge

  • The listing states about 12 years of required experience. Check that the dates and scope in your application make that experience easy to verify.

Skill signals come from explicit text mentions. A mention is not automatically a requirement, and absence from the current top-skill list does not make a skill rare or unimportant. The current career comparison draws on 120 sampled listings; 67 contain a recognized skill signal.

Application Decision Lab

Turn the listing into a preparation plan

Separate what the listing actually states from what you still need to prepare or verify. Your selections and short notes stay in this browser and are never submitted to High Paid Job.

Explicit requirement

At least about 12 years of experience required

The available wording contains an explicit minimum/required years-of-experience signal. Preferred years are tracked separately and never promoted into the required minimum.

Questions worth resolving before you rely on the opportunity

  • Application closing time: Is there a firm application deadline, a rolling review window or no stated closing date?
  • Work authorization / sponsorship: If sponsorship or work authorization matters to you, what exact immigration or employer-sponsorship conditions apply to this role?
  • Application process: What interview, assessment, portfolio, reference or screening stages are part of the hiring process?

Decision analysis

What the listing really tells you

Rich decision context

Director, GTM Strategy, Planning & Analytics at Articulate becomes easier to judge once compensation has enough depth for comparison, work-location flexibility has usable detail, and qualifications reveal more than the job title alone are viewed together. Here is the current read from the information available.

Compensation has enough depth for comparison

The annualized midpoint sits near the 83th percentile within 323 comparable USD salary observations. Treat that as current advertised-pay context rather than a forecast of take-home or total compensation.

Work-location flexibility has usable detail

The work-location pattern is “Limited location freedom”, with Remote Freedom at 54/100. One practical limit to notice is geographic eligibility is restricted to a country or region..

Qualifications reveal more than the job title alone

At least about 12 years of experience required · 1 additional stated barrier. Only requirements actually stated in the listing are counted; anything left unsaid remains unresolved.

The visible application effort can be estimated

Provider-mediated application path. The external application may contain additional steps that are not visible from the listing itself.

Source continuity adds useful context

1 recent enabled source can currently renew this vacancy across 1 source classes. That improves traceability, although it does not verify the employer itself.

How this analysis is assembled

The brief pulls together the parts of the vacancy that can be compared reliably today. Gaps in the listing remain visible instead of being filled with assumptions.

Analysis evidence coverage

How much analysis can the current evidence support?

100%Strong analysis evidence coverage
100%
Current-sample pay position83 / 100

Uses the explainable High Pay Score within the job’s current occupation/seniority/currency comparison sample.

Remote Freedom evidence54 / 100

Measures observable location flexibility and explicit restrictions; it does not determine whether remote work is personally desirable.

Salary evidence qualityMedium confidence · Broad but usable range

The salary is source-provided and normalizable, but the advertised range is broad enough to reduce comparison precision.

Listing freshnessPosted today

The source posting date is today.

Source provenance evidenceEstablished source evidence

At least one enabled source recently observed the vacancy. The source chain is traceable, but this is not independent employer verification.

There is no universal opportunity score because pay, flexibility and access matter differently to different people. Compare Jobs lets you weight the evidence around your own priorities.

Decision checklist

What is supported, uncertain or worth checking?

This checklist separates supported strengths, visible cautions and missing evidence. It is not an overall recommendation or guarantee that the job is suitable for you.

Supported strengths

  • Advertised pay is above much of the current comparable disclosed-salary sample.

Visible cautions

  • Geographic eligibility is restricted to a country or region.
  • Work-related travel is required or expected.
  • The description appears to require or expect work-related travel. Check the frequency and whether travel time or expenses materially affect the role.
  • The listing appears to require substantial prior experience.
  • At least about 12 years of experience required

Still unknown

  • Visa sponsorship is not established by the available listing data.

Qualifications & access

What qualifications are explicitly stated?

Some explicit entry barriers stated

EducationEducation requirement not established
Required experience evidenceAt least about 12 years of experience required
Explicit required barriers1
Explicit access signals0

Explicit requirements worth checking

  • At least about 12 years of experience required: The available wording contains an explicit minimum/required years-of-experience signal. Preferred years are tracked separately and never promoted into the required minimum.

Qualification signals come from explicit listing wording. Anything not mentioned remains unknown, so silence is never treated as proof that a degree, experience, licence or other requirement is unnecessary.

Pay vs. barriers

Strong pay with stated barriers to weigh

Pay compares strongly, but qualification or location constraints are also visible. Higher pay does not erase those practical requirements.

Current-sample pay position

Comparable disclosed-pay evidence places this job at about 83 / 100 within its current occupation/seniority sample.

Explicit stated barriers

1 explicit required barrier is visible in the available wording.

Required experience evidence

The listing states at least about 12 years of required experience.

Location-freedom constraints

2 explicit Remote Freedom restriction signals are present and are shown separately from qualification requirements.

Evidence gaps that could change this interpretation
  • Education requirement is not established.

This section weighs pay context against clearly stated barriers without collapsing unlike requirements into one universal score. Degree, experience, licensing, clearance and location limits remain separate, and missing qualification details stay unknown.

Beyond the headline

Not enough evidence for a hidden-value finding

Potential hidden value appears only when several distinct non-pay advantages are actually supported. Missing requirements or benefits are never counted as positives.

Strong current-sample pay position

The annualized salary midpoint is at or above about 83% of the current comparable disclosed-salary sample.

Still check: At least about 12 years of experience required · The current application path is provider-mediated rather than directly classified as an employer-authorized or official route.

Hidden Value is an experimental evidence summary, not an investment-style score or guarantee of employability. It only uses explicit current listing evidence and does not infer that an unmentioned qualification is unnecessary.

Explainable opportunity highlight

Why this opportunity stands out

These are supported signals from the current listing and comparison sample—not a guarantee that this is the best job for you.

Above-market current-sample pay

Its annualized salary midpoint is at or above about 83% of the current comparable disclosed-salary sample.

Fresh opportunity

The source posting date is today.

Compensation intelligence

How competitive is this pay?

83/100

Above-market pay in current sample

83%
Comparison familyExecutive leadership roles · Leadership
Comparable salaries323
Current-sample medianUSD 152,500
Middle 50% of sampleUSD 114,341–189,638
Position in sampleAt or above about 83%
Comparison geographySame country (US)
Pay positionAbove the current upper quartile

The annualized midpoint is above the 75th percentile boundary of the current comparable sample.

Why this analysis?

  • This score reflects the current advertised-pay distribution for comparable active jobs in the same currency. It measures pay position, not overall job quality.
  • Salary confidence: Medium. The salary is source-provided and normalizable, but the advertised range is broad enough to reduce comparison precision.
  • Range quality: Broad but usable range.

Employer compensation communication

Pay transparency at Articulate

Not enough current listings

Only 1 current listing from this employer is indexed. At least three are required before employer-level pay transparency is summarized.

This pattern comes from the employer’s current visible vacancies. It describes hiring and pay transparency in those listings, not employee satisfaction or a permanent judgement of the employer.

Current employer intelligence

Articulate — current opportunity snapshot

Employer-level patterns not available yet

Only 1 current listing from this employer is visible. At least three are needed before an employer pattern is shown.

This snapshot describes the employer’s current visible vacancies—things such as pay disclosure and work arrangement. It is not an employee-satisfaction or hiring-quality rating, and different currencies stay separate.

Work-location intelligence

Remote Freedom

54/100

Limited location freedom

54%

Why this score?

  • The role is remote but the source identifies a country or regional restriction.

Location restrictions detected

  • Geographic eligibility is restricted to a country or region.
  • Work-related travel is required or expected.

Remote Freedom measures observable location flexibility only. Unknown work-location information remains unscored. Timezone wording is penalized only when it appears restrictive; general collaboration across time zones is not treated as a restriction. A score does not guarantee legal work eligibility, payroll availability or visa sponsorship.

International applicant intelligence

Visa & relocation signals

Sponsorship status is shown only when the listing provides clear enough wording. Employer history or headquarters location is not used to guess an answer.

Visa sponsorshipSponsorship not established

The available listing details do not contain a clear enough sponsorship statement.

RelocationRelocation support not established

The available listing details do not contain a clear enough relocation statement.

Tradeoff check

What’s the catch?

These are visible conditions worth checking before treating the headline compensation as the whole story:

  • The description appears to require or expect work-related travel. Check the frequency and whether travel time or expenses materially affect the role.
  • The listing appears to require substantial prior experience.
  • This is remote work with a geographic restriction, not a worldwide-remote vacancy.

Current alternatives

Better-paying alternatives

These current roles show a materially higher annualized salary midpoint in the same broad occupation and currency. Similar seniority, country, work arrangement, employment type and recency are preferred where possible; higher pay alone does not make an alternative a better fit.

About +147% midpoint

Area Vice President, Strategic Sales

Okta · USA

USD 408,000–605,000 / year Region-restricted remote

Why comparable: Same seniority band · Same country · Similar work-location arrangement

About +71% midpoint

Director of Strategic Data Partnerships

YipitData · USA

USD 350,000–350,000 / year Region-restricted remote

Why comparable: Same seniority band · Same country · Similar work-location arrangement

About +67% midpoint

Director, Intellectual Property

Reddit · USA

USD 266,000–418,000 / year Region-restricted remote

Why comparable: Same seniority band · Same country · Similar work-location arrangement

Alternatives are drawn from the current inventory rather than presented as application recommendations. A pay difference needs to be meaningful—about 3% or more at the midpoint—and different currencies are not compared.

Application-path intelligence

What can we see about the application process?

Provider-mediated application path

The current application path comes through a publisher or aggregator. The destination may still lead to an employer-authorized hiring system, but that is not clear enough to assume.

Current destination: jobicy.com · HTTPS

No additional required application step is clear in the available listing text. This does not mean the external application is one-click or friction-free.

Application effort is estimated from visible listing and source details. Optional steps are kept separate from mandatory ones, and the external form may contain additional requirements that are not visible here.

Application safety context

Application safety check

Basic application-safety context available

The current application destination has a basic transport-safety signal such as HTTPS. This does not verify the employer, vacancy, recruiter or application process.

Evidence checked: Source provenance · Application destination · Listing wording

Observable transport-safety signals

  • The available application destination uses HTTPS.
Before you share money or sensitive information
  • Confirm the vacancy on the employer’s official careers site when practical, especially if a recruiter contacts you outside the listed application path.
  • Check that recruiter email domains and application destinations are consistent with the employer or an identifiable recruiting provider.
  • Do not pay application, processing, training or equipment fees merely to be considered for a job.
  • Do not send cryptocurrency, gift cards, online-banking credentials or PINs as part of an application.
  • Treat unusually fast offers or interviews conducted only through informal messaging channels as reasons to verify the employer independently.

This is a limited safety screen, not employer verification and not a fraud determination. Never send money, cryptocurrency, passwords or sensitive banking credentials merely because a listing appears on a job platform.

Original listing details

The section below comes from the listing source. The decision sections above use the job’s structured pay, location, qualification, mobility and application details to give you additional context.

Articulate is seeking a Director of GTM Strategy, Planning & Analytics to lead and evolve how we translate company strategy into actionable go-to-market plans, measure business performance, govern the data foundations that support decision-making, and align compensation programs to GTM priorities across Marketing, Sales, Customer Success, and Channel.

This role leads an integrated function spanning GTM strategy and planning, forecasting and performance management, analytics and insights, GTM data strategy and governance, and compensation strategy and analytics.

The Director will own the end-to-end GTM planning system, translating company growth objectives into targets, capacity and resource plans, forecasts, performance frameworks, and operating rhythms. The role will ensure GTM leaders have clear, decision-ready insights into business performance, risks, opportunities, and tradeoffs.

The Director will also provide leadership for GTM data strategy and governance, ensuring that the business logic, metric definitions, data standards, and cross-system requirements underlying GTM decision-making are scalable, consistent, and trusted. In partnership with centralized Data, Engineering, IT, and other teams, this role will establish GTM priorities and requirements while those technical organizations retain responsibility for technical architecture and development.

As the leader of this function, the Director will define priorities and operating models, develop managers and senior individual contributors, and partner closely with GTM, Finance, Data, IT, and executive stakeholders to operationalize company strategy and improve GTM performance.

What you'll do:

GTM Strategy, Planning & Operating System

  • Lead the end-to-end GTM planning system, including annual and quarterly planning, forecasting, target setting, capacity planning, resource allocation, and performance management.
  • Translate company growth objectives and strategic priorities into aligned GTM targets, resource plans, and execution strategies across functions, segments, regions, and products.
  • Establish and continuously improve GTM operating rhythms, including planning cycles, forecast reviews, executive business reviews, and performance-management processes.
  • Develop scalable planning frameworks, governance models, and operating standards that enable GTM teams to adapt to changing business priorities.
  • Evaluate strategic tradeoffs across GTM investments and develop recommendations regarding capacity, coverage, demand generation, retention, enablement, and other GTM investments.
  • Partner with Finance and GTM leadership on scenario planning, investment decisions, and resource allocation.

Business Performance, Analytics & Insights

  • Define performance measurement frameworks that provide consistent visibility into GTM health across the customer lifecycle.
  • Lead the development of analytics and insights that enable GTM leaders to understand performance, identify risks and opportunities, and make informed business decisions.
  • Ensure forecasting, pipeline, funnel, retention, productivity, and other critical GTM performance measures are clearly defined and consistently understood.
  • Translate complex business performance into clear, decision-ready insights and recommendations.
  • Identify emerging performance trends and develop recommendations to improve near- and medium-term GTM effectiveness.
  • Establish priorities for GTM analytics based on business impact and ensure analytical resources are focused on the highest-value questions.

GTM Data Strategy & Governance

  • Lead the GTM data strategy and governance function, establishing priorities for the integrity, scalability, and evolution of the GTM data foundation.
  • Ensure consistent GTM business logic, metric definitions, dimensions, and data standards across systems, reporting, and business processes.
  • Establish governance for GTM data definitions, lineage, quality, and usage in partnership with Data, Engineering, IT, Finance, and GTM stakeholders.
  • Ensure GTM business requirements are clearly defined and aligned before technical development begins.
  • Oversee prioritization of GTM data initiatives and make recommendations regarding sequencing, dependencies, business impact, and tradeoffs.
  • Ensure data structures and governed data assets support critical GTM use cases including forecasting, pipeline management, compensation, retention, planning, and performance measurement.
  • Partner with centralized Data and technical organizations to ensure GTM requirements inform technical roadmaps while maintaining clear accountability between business ownership and technical execution.
  • Improve adoption and understanding of governed data assets, metrics, and BI capabilities across GTM.

Compensation Strategy & Analytics

  • Lead GTM compensation strategy and planning in partnership with GTM and Finance leadership.
  • Ensure compensation programs align with company objectives, GTM priorities, targets, quotas, and desired business outcomes.
  • Lead compensation modeling and analytics to evaluate program effectiveness, cost, performance, and behavioral impact.
  • Establish governance and decision frameworks for compensation design and changes.
  • Partner with GTM leadership on quota and incentive strategy and provide recommendations regarding tradeoffs and program design.
  • Ensure compensation planning is integrated with broader capacity, target, resource, and financial planning.

Strategic Decision Support & Cross-Functional Leadership

  • Serve as a strategic partner to GTM, Finance, Data, IT, and other functional leaders.
  • Structure complex and ambiguous GTM problems, bringing together business context, data, financial implications, and operational considerations.
  • Develop recommendations regarding GTM priorities, investments, organizational tradeoffs, and performance improvement.
  • Lead cross-functional strategic initiatives from problem definition through recommendation and implementation.
  • Collaborate with senior leaders to turn company strategy into actionable GTM plans and ensure alignment across functions.
  • Communicate plans, performance, risks, recommendations, and tradeoffs clearly to senior and executive stakeholders.

Leadership & Organizational Development

  • Lead and develop a multidisciplinary organization spanning strategy, planning, analytics, data strategy, and compensation.
  • Translate functional priorities into clear objectives, execution plans, and measurable outcomes.
  • Coach managers and individual contributors toward outcomes, impact, and increasingly strategic thinking.
  • Establish clear accountability and decision rights across the function.
  • Build cross-functional relationships that enable the team to operate effectively across organizational boundaries.
  • Continuously evolve the team's capabilities, processes, and operating model as business needs change.
  • Create clarity around priorities and ensure the organization remains focused on its highest-impact work.

What you should have:

  • 12+ years of experience in GTM strategy, business operations, revenue operations, planning, analytics, data strategy, or related functions, preferably within B2B SaaS.
  • 5+ years of people leadership experience, including experience leading managers and/or senior individual contributors.
  • Proven experience leading GTM planning, forecasting, target setting, capacity planning, and performance management.
  • Strong understanding of GTM analytics, SaaS metrics, customer lifecycle performance, and executive decision support.
  • Experience with GTM data strategy, metric governance, data definitions, and the relationship between business requirements and modern data ecosystems.
  • Experience with compensation strategy, quota planning, incentive design, compensation analytics, or closely related planning disciplines.
  • Demonstrated ability to structure ambiguous business problems and translate complex information into actionable recommendations.
  • Strong systems thinking and understanding of dependencies across CRM, data warehouse, BI, planning, and GTM execution environments.
  • Demonstrated ability to influence senior stakeholders across Sales, Marketing, Customer Success, Finance, Data, IT, and other functions.
  • Strong leadership, communication, prioritization, and judgment.
  • Bachelor's degree or equivalent practical experience.

Compensation

The pay range for this position is $163,900 to $245,900 for all US locations. This range represents our good faith expectation of what we reasonably expect to pay for this role based on factors including (but not limited to) skills, experience, training, licensure and certifications, education, and other business and organizational needs.

This position is bonus-eligible. Articulate also offers a robust suite of benefits — visit the website for a full list.

This is a US-based role and can be performed remotely from anywhere within the United States. Occasional travel for company events may be required. Employees must physically reside and work within the US throughout their employment and must immediately notify Articulate of any change of address.

The application window for this position is expected to close 90 days from the original posting date.

 

Additional Information

About us

Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.

Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.

Articulate Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with all applicable federal, state, and local fair employment practices laws. All employment decisions at Articulate are based on business needs, job requirements, and individual qualifications directly related to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories will be considered for this role in a manner consistent with applicable law. Articulate is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation related to the application process due to a disability, you may contact us at hr@articulate.com.

(For information about Articulate's privacy practices, please view our Privacy Notice)

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