Job intelligence
Director of Product Marketing
ActiveCampaign
Executive opportunity brief
The decision in one screen
A compact evidence-first read of compensation, flexibility, mobility and what still needs verification. No universal quality score is used.
Fast read
Opportunity DNA
What stands out most is that pay compares strongly with similar current roles. The biggest counterweight is that location rules could change the fit.
Around the 87th percentile within 31 comparable USD salary observations.
Geographic eligibility is restricted to a country or region.
The listing does not make the minimum education or experience threshold clear enough yet.
Sponsorship and relocation support are not clear from the current listing.
Part of the application route can be assessed, but the full external process may contain additional steps.
At least one recent enabled source can still renew this vacancy.
This fingerprint summarizes what is clear, constrained or still unanswered in the current listing. It is a reading aid, not an overall job score.
Decision evidence check
4 of 5 core facts stated
This checks whether the listing states the facts that commonly change an employment decision. It measures disclosure completeness, not whether the opportunity is good or bad.
Facts already stated
- Compensation
- Work arrangement
- Location eligibility
- Employment type
What to verify next
- Application closing time: Is there a firm application deadline, a rolling review window or no stated closing date?
Unknown information is never converted into a negative score. The questions above exist to prevent missing evidence from being mistaken for a favorable term.
Decision levers
What could make or break the fit?
Reasons to look closer
- Pay compares strongly with similar current roles: The annualized midpoint is around the 87th percentile among 31 comparable USD salary observations.
Trade-offs to weigh
- Location rules could change the fit: Geographic eligibility is restricted to a country or region.
Questions worth asking before you invest more time
- Confirm whether a degree is actually required, preferred, or replaceable with equivalent experience.
- Confirm the actual minimum experience requirement rather than assuming preferred background is mandatory.
- Ask whether visa sponsorship is available before investing significant time in the application.
These questions come from details the listing leaves open. An unanswered point is not treated as a disadvantage.
Opportunity neighborhood
Keep your options open
These live roles sit close enough to this opportunity to make useful comparison points. Look across several employers before deciding what pay, flexibility or access trade-offs you are willing to accept.
Director of Lifecycle Marketing
Upstart · USA
Why it is nearby: Same seniority band · Same country · Similar work arrangement
About 2% higher advertised midpoint
Head of Field and Partner Marketing
Dropbox · USA
Why it is nearby: Same seniority band · Same country · Similar work arrangement
About 30% higher advertised midpoint
Director, Product Marketing
SmithRx · USA
Why it is nearby: Same seniority band · Same country · Similar work arrangement
About 17% lower advertised midpoint
Head of Growth Marketing
Flex · Remote — Worldwide
Why it is nearby: Same seniority band · Similar work arrangement · Same employment type
About 59% higher advertised midpoint
This neighborhood is drawn from current inventory in the same broad occupation. Similarity is based on explicit listing facts; missing details do not count against a job.
Role market context
How much current choice is visible around this kind of work?
This compares the vacancy with current High Paid Job inventory in the broad Marketing roles family. It describes visible choice and disclosure, not future demand or career quality.
200 most recent current roles sampled for the disclosure measures below.
Distinct employers in the bounded current sample, not an estimate of all employers hiring in the market.
Current sampled roles stating at least four of the five Core Decision Facts.
Requires a numeric amount, explicit ISO currency and supported pay period.
Listings with explicit enough remote, hybrid or on-site evidence to classify.
Missing deadline evidence remains unknown and is not interpreted as an open-ended application window.
Currencies with explicit pay evidence in the sample: USD (24) · EUR (10) · GBP (5) · CAD (5). Raw amounts across different currencies are not compared.
This describes current visible High Paid Job inventory in the same broad occupation family. Percentages use a bounded recent sample and are not a forecast, a complete labor-market census or an employer-quality measure.
Constraint opportunity lab
What changes the size of the current opportunity pool?
Each line applies one stricter evidence-based constraint to the same bounded current role-family sample. It helps you see the trade-off in visible choice without deciding which trade-off is right for you.
Counts only affirmative or possible sponsorship evidence, or relocation explicitly offered. Unknown is not treated as no.
A much stricter subset: only listings with explicit worldwide-remote evidence remain.
Only same-currency opportunities with usable annualized pay enter this comparison. Other currencies are not converted or treated as lower.
Requires amount, explicit ISO currency and a supported pay period. Missing pay evidence remains unknown.
Shows the subset with enough stated evidence for a more informed first comparison.
Counts roles explicitly classified as worldwide remote, region-restricted remote or remote with restrictions still unclear.
Uses only roles where a country is known. Roles without country evidence are excluded from this denominator.
Includes roles whose seniority is genuinely unspecified rather than assuming they belong to another level.
These are counterfactual filters over a bounded sample of current HPJ inventory in the same broad occupation family. They show how visible choice changes when one evidence-based constraint is applied; they do not tell you which constraint you should choose or predict hiring outcomes. The calculation uses the 200 most recent current roles from 1064 visible roles in this broad family.
Salary transparency context
Is pay disclosure typical for this kind of role?
This listing states usable structured compensation. About 23% of the bounded current role sample does the same.
Compensation counts only when amount, ISO currency and supported pay period are all known.
Pay disclosure is uncommon in the current role sample.
This employer’s current visible listings disclose pay materially more often than the current same-role sample.
This compares salary-disclosure behavior in current visible listings. It does not compare raw salary amounts across currencies, infer undisclosed pay as zero, or rate employer quality.
Private offer & negotiation lab
Turn an offer into evidence, not guesswork
Enter an annual base offer and, if you want, your own target. HPJ compares only within one explicit currency and never chooses a target for you.
Negotiation evidence available: advertised pay range, current same-currency market context, strong decision evidence.
Enter an annual base offer to compare it with explicit same-currency evidence. HPJ will not suggest a target for you.
Review the full package · 10 terms
Mark what is confirmed, what needs clarification and what you want to prioritize. These choices and notes stay in this browser.
Usable advertised compensation is available.
Variable compensation is mentioned; verify amount, formula, target and eligibility.
Equity or long-term incentive language is mentioned; verify grant type, vesting and valuation basis.
Retirement or pension benefits are mentioned; verify employer contribution and vesting.
Health-benefit language is mentioned; verify coverage, dependants and employee cost.
Paid-leave language is mentioned; verify the exact entitlement and carry-over rules.
A work-arrangement signal is available; verify schedule details before relying on it.
Relocation support not established
Sponsorship not established
A review cycle is mentioned; verify timing and whether compensation can change at that review.
Questions worth taking into the offer conversation
- What health coverage is included and what costs remain with the employee?
- If relocation is relevant, what expenses, timing and repayment conditions are covered?
- What exact sponsorship or work-authorization conditions apply to this role?
- When is the first performance and compensation review after joining?
- Is there a firm application deadline, a rolling review window or no stated closing date?
Occupation intelligence
What broader career references connect to this role?
HPJ uses broad comparison families for current-market analysis. External taxonomy results are reference candidates for that broad family, not a declaration that this vacancy has been authoritatively classified into a specific occupation.
European occupation references
- digital marketing manager
- marketing consultant
- marketing assistant
- business and marketing vocational teacher
- marketing manager
This service uses the ESCO classification of the European Commission.
U.S. occupation references
- Proofreaders and Copy Markers 43-9081.00
- Search Marketing Strategists 13-1161.01
- Marketing Managers 11-2021.00
- Market Research Analysts and Marketing Specialists 13-1161.00
- Securities, Commodities, and Financial Services Sales Agents 41-3031.00
This site incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a trademark of USDOL/ETA.
Career reference research
Skills worth investigating
Official occupational context, paired with exact phrases visible in this vacancy. It is not a skills test or an applicant-fit score.
ESCO · European occupation
digital marketing manager
Usually essential in this ESCO occupation
- online ads campaign techniques
- integrate marketing strategies with the global strategy
- perform business analysis
- social media marketing techniques
- design brand's online communication plan
- brand marketing techniques
- analyse consumer buying trends
Context-dependent ESCO skills
- pay-per-click
- data protection
- manage staff
- conduct search engine optimisation
- ethics of sharing work through social media
O*NET · U.S. occupation
Proofreaders and Copy Markers
O*NET occupation skills
- Reading Comprehension
- Writing
- Speaking
- Active Listening
- Critical Thinking
Build my private skill preparation brief Your evidence · Practice · Interview questions
Plan how you might demonstrate or investigate occupational skills. These are broad-family reference examples, not confirmed vacancy requirements. Nothing you enter is sent to High Paid Job.
Private to this browser. Up to 20 reference skills; not a qualification assessment or hiring prediction.
Useful next question: Which of these occupational reference skills does the hiring manager actually expect for this specific role, and what evidence would demonstrate them?
These skills belong to one reference occupation selected for HPJ’s broad career family, not a verified classification of this vacancy. Text overlap only means a phrase appears in the available listing text; it does not establish an employer requirement, your proficiency, or a qualification gap. A missing mention is unknown, not a deficit.
Adjacent current roles to investigate
Business Development Director - Bridging
Allica Bank · London Office
same seniority band · same employment typeDirector, Revenue Enablement
Sonarsource · London
same seniority band · same employment typeStrategic Product Manager
Ericsson AB · Stockholm, Stockholms län, Sverige
same employment typeAdjacent-family roles are exploration prompts from current HPJ inventory. They are not inferred qualification matches and they do not imply a promotion path.
Career move map
What sits one step away?
This listing is currently read as Leadership. Nearby roles one visible seniority step away can help you judge whether to widen the search, stretch upward or compare the responsibilities more carefully.
Broader-entry direction
Performance Marketing Manager
Mural · USA
USD 131,840–164,800 / year Same country · Similar work arrangement · Same employment type Advertised midpoint is about 35% lowerSEO/ASO Manager
Life360 · USA
USD 121,500–178,500 / year Same country · Similar work arrangement · Same employment type Advertised midpoint is about 34% lowerThese are live roles one visible seniority step away in the same broad occupation family. They can reveal nearby options, but they are not a guaranteed promotion path and do not account for your personal experience.
Skill bridge
What does this role connect to?
The available listing text does not contain enough recognized skill language for a useful skill bridge yet.
If the named skills are genuinely transferable in your own experience, the occupation map also points to adjacent current families worth researching: Sales roles, Product roles, and Design roles. This is exploration context, not a qualification match.
Skill signals come from explicit text mentions. A mention is not automatically a requirement, and absence from the current top-skill list does not make a skill rare or unimportant. The current career comparison draws on 120 sampled listings; 86 contain a recognized skill signal.
Application Decision Lab
Turn the listing into a preparation plan
Separate what the listing actually states from what you still need to prepare or verify. Your selections and short notes stay in this browser and are never submitted to High Paid Job.
Questions worth resolving before you rely on the opportunity
- Application closing time: Is there a firm application deadline, a rolling review window or no stated closing date?
- Work authorization / sponsorship: If sponsorship or work authorization matters to you, what exact immigration or employer-sponsorship conditions apply to this role?
- Application process: What interview, assessment, portfolio, reference or screening stages are part of the hiring process?
Decision analysis
What the listing really tells you
A closer look at Director of Product Marketing at ActiveCampaign points most strongly to pay has a useful comparison point, work-location flexibility has usable detail, and the application route gives a few useful clues. Those signals shape the practical upside and the questions still worth asking.
Pay has a useful comparison point
Among 31 current comparable salaries in USD, the normalized annual midpoint is around the 87th percentile. This compares advertised pay in the same currency and does not include every element of total compensation.
Work-location flexibility has usable detail
The work-location pattern is “Remote with some uncertainty or restrictions”, with Remote Freedom at 62/100. One practical limit to notice is geographic eligibility is restricted to a country or region..
The application route gives a few useful clues
Provider-mediated application path. The external application may contain additional steps that are not visible from the listing itself.
The listing can be traced to a current source
1 recent enabled source can currently renew this vacancy across 1 source classes. That improves traceability, although it does not verify the employer itself.
How this analysis is assembled
The brief pulls together the parts of the vacancy that can be compared reliably today. Gaps in the listing remain visible instead of being filled with assumptions.
Analysis evidence coverage
How much analysis can the current evidence support?
Uses the explainable High Pay Score within the job’s current occupation/seniority/currency comparison sample.
Measures observable location flexibility and explicit restrictions; it does not determine whether remote work is personally desirable.
The configured source supplied structured salary fields, a usable currency and a focused comparison value.
The listing was posted about 1 days ago.
At least one enabled source recently observed the vacancy. The source chain is traceable, but this is not independent employer verification.
There is no universal opportunity score because pay, flexibility and access matter differently to different people. Compare Jobs lets you weight the evidence around your own priorities.
Decision checklist
What is supported, uncertain or worth checking?
This checklist separates supported strengths, visible cautions and missing evidence. It is not an overall recommendation or guarantee that the job is suitable for you.
Supported strengths
- Advertised pay is above much of the current comparable disclosed-salary sample.
Visible cautions
- Geographic eligibility is restricted to a country or region.
- This is remote work with a geographic restriction, not a worldwide-remote vacancy.
Still unknown
- Visa sponsorship is not established by the available listing data.
Pay vs. barriers
Strong pay with stated barriers to weigh
Pay compares strongly, but qualification or location constraints are also visible. Higher pay does not erase those practical requirements.
Comparable disclosed-pay evidence places this job at about 87 / 100 within its current occupation/seniority sample.
1 explicit Remote Freedom restriction signal is present and is shown separately from qualification requirements.
- Education requirement is not established.
- Required prior-experience level is not established.
This section weighs pay context against clearly stated barriers without collapsing unlike requirements into one universal score. Degree, experience, licensing, clearance and location limits remain separate, and missing qualification details stay unknown.
Beyond the headline
Not enough evidence for a hidden-value finding
Potential hidden value appears only when several distinct non-pay advantages are actually supported. Missing requirements or benefits are never counted as positives.
The annualized salary midpoint is at or above about 87% of the current comparable disclosed-salary sample.
Still check: The current application path is provider-mediated rather than directly classified as an employer-authorized or official route.
Hidden Value is an experimental evidence summary, not an investment-style score or guarantee of employability. It only uses explicit current listing evidence and does not infer that an unmentioned qualification is unnecessary.
Explainable opportunity highlight
Why this opportunity stands out
These are supported signals from the current listing and comparison sample—not a guarantee that this is the best job for you.
Its annualized salary midpoint is at or above about 87% of the current comparable disclosed-salary sample.
The source provides structured salary information with a comparatively focused range, improving the usefulness of pay comparisons.
The listing was posted about 1 days ago.
Compensation intelligence
How competitive is this pay?
Above-market pay in current sample
The annualized midpoint is above the 75th percentile boundary of the current comparable sample.
The highlighted band is the middle 50% of the current comparable sample after the outlier guard. The dark marker is this job’s annualized salary midpoint.
Why this analysis?
- This score reflects the current advertised-pay distribution for comparable active jobs in the same currency. It measures pay position, not overall job quality.
- Salary confidence: High. The configured source supplied structured salary fields, a usable currency and a focused comparison value.
- Range quality: Focused salary range.
Employer compensation communication
Pay transparency at ActiveCampaign
Very strong current pay transparency
This score uses the employer’s current visible listings and combines how often pay is disclosed with how useful those ranges are. Bonus, equity and benefit mentions are shown separately and do not raise the score.
This pattern comes from the employer’s current visible vacancies. It describes hiring and pay transparency in those listings, not employee satisfaction or a permanent judgement of the employer.
Current employer intelligence
ActiveCampaign — current opportunity snapshot
Employer Evidence Profile
How often this employer’s current visible sampled vacancies state decision-critical information. These percentages describe evidence coverage, not employer quality.
Current sampled listings with advertised compensation evidence.
Current sampled listings whose work arrangement is clearer than unknown.
Current sampled listings with a supported country signal.
Current sampled listings with an explicit closing time.
Current sampled listings with a usable posting date.
Current sampled listings that explicitly indicate confirmed, possible or unavailable sponsorship evidence.
Current sampled listings with an explicit relocation signal.
Low coverage means the current visible listings state the information less often. It does not prove that the employer lacks the policy, benefit or support.
Common current occupation families: Marketing (1) · Product (1) · Data & AI (1)
Visible seniority mix: Senior / lead (2) · Leadership (1)
Current employment-type mix: Full time (3)
Most visible hiring countries in this sample: United States (3)
Other current roles from this employer
Principal Product Manager
USA
Senior / lead · Region-restricted remoteUSD 208,000–286,000 / yearSenior AI Engineer
USA
Senior / lead · Region-restricted remoteUSD 148,000–203,500 / yearThese are other current vacancies visible from the same employer, not endorsements or evidence of future hiring plans.
There are not yet five current disclosed salaries in one currency, so an employer pay median would be too thin to be useful.
Questions worth asking this employer
- If work authorization matters to you, what sponsorship policy applies to this specific role and location?
- If a move is required, is relocation assistance available for this position?
- What is the expected application and interview timeline if the listing does not state a closing date?
These questions are prompted by missing or thin evidence in the employer’s current visible vacancies. Missing evidence is not treated as a negative judgement.
This employer snapshot uses the employer’s current visible listings. Remote and sponsorship rates use only vacancies with explicit evidence, while missing information stays unknown. Salary medians are shown separately by currency and need at least five disclosed salaries. Zero confirmed sponsorship means none was explicitly found in this sample, not that sponsorship is unavailable.
This snapshot describes the employer’s current visible vacancies—things such as pay disclosure and work arrangement. It is not an employee-satisfaction or hiring-quality rating, and different currencies stay separate.
Work-location intelligence
Remote Freedom
Remote with some uncertainty or restrictions
Why this score?
- The role is remote but the source identifies a country or regional restriction.
Location restrictions detected
- Geographic eligibility is restricted to a country or region.
Remote Freedom measures observable location flexibility only. Unknown work-location information remains unscored. Timezone wording is penalized only when it appears restrictive; general collaboration across time zones is not treated as a restriction. A score does not guarantee legal work eligibility, payroll availability or visa sponsorship.
International applicant intelligence
Visa & relocation signals
Sponsorship status is shown only when the listing provides clear enough wording. Employer history or headquarters location is not used to guess an answer.
The available listing details do not contain a clear enough sponsorship statement.
The available listing details do not contain a clear enough relocation statement.
Tradeoff check
What’s the catch?
These are visible conditions worth checking before treating the headline compensation as the whole story:
- This is remote work with a geographic restriction, not a worldwide-remote vacancy.
Current alternatives
Better-paying alternatives
These current roles show a materially higher annualized salary midpoint in the same broad occupation and currency. Similar seniority, country, work arrangement, employment type and recency are preferred where possible; higher pay alone does not make an alternative a better fit.
Head of Growth Marketing
Flex · USA
USD 275,000–450,000 / year Region-restricted remoteWhy comparable: Same seniority band · Same country · Similar work-location arrangement
Head of Field and Partner Marketing
Dropbox · USA
USD 220,300–372,600 / year Region-restricted remoteWhy comparable: Same seniority band · Same country · Similar work-location arrangement
Head of Product Marketing
Amplitude · Canada, USA
USD 285,000–476,000 / year Region-restricted remoteWhy comparable: Same seniority band · Same country · Similar work-location arrangement
Alternatives are drawn from the current inventory rather than presented as application recommendations. A pay difference needs to be meaningful—about 3% or more at the midpoint—and different currencies are not compared.
Application-path intelligence
What can we see about the application process?
Provider-mediated application path
The current application path comes through a publisher or aggregator. The destination may still lead to an employer-authorized hiring system, but that is not clear enough to assume.
Current destination: jobicy.com · HTTPS
No additional required application step is clear in the available listing text. This does not mean the external application is one-click or friction-free.
Application effort is estimated from visible listing and source details. Optional steps are kept separate from mandatory ones, and the external form may contain additional requirements that are not visible here.
Application safety context
Application safety check
Basic application-safety context available
The current application destination has a basic transport-safety signal such as HTTPS. This does not verify the employer, vacancy, recruiter or application process.
Evidence checked: Source provenance · Application destination · Listing wording
Observable transport-safety signals
- The available application destination uses HTTPS.
Before you share money or sensitive information
- Confirm the vacancy on the employer’s official careers site when practical, especially if a recruiter contacts you outside the listed application path.
- Check that recruiter email domains and application destinations are consistent with the employer or an identifiable recruiting provider.
- Do not pay application, processing, training or equipment fees merely to be considered for a job.
- Do not send cryptocurrency, gift cards, online-banking credentials or PINs as part of an application.
- Treat unusually fast offers or interviews conducted only through informal messaging channels as reasons to verify the employer independently.
This is a limited safety screen, not employer verification and not a fraud determination. Never send money, cryptocurrency, passwords or sensitive banking credentials merely because a listing appears on a job platform.
Original listing details
The section below comes from the listing source. The decision sections above use the job’s structured pay, location, qualification, mobility and application details to give you additional context.
AI is fundamentally changing how product strategy and market strategy work together. The boundary between building the right product and bringing it to market the right way is disappearing — and the companies that recognize this will build product marketing functions that operate as strategic growth engines, not service organizations.
ActiveCampaign’s Active Intelligence platform — autonomous AI agents serving 180,000+ growing businesses — is redefining how marketing works. We need a Director of Product Marketing who shapes how the market understands it through bold storytelling, drives adoption that compounds, and transforms the PMM discipline in the process.
This role reports to the SVP of Product. Product and Product Marketing operate as a single strategic arm — you’ll have the same context as the people building the product and the same accountability for what happens when it meets the market. This is a player-coach role: you lead a team, but you also personally create — strategies, narratives, content, programs. AI makes that possible at a level it never was before, and we expect our leaders to use it.
Why This Role Matters:
The way companies build, market, and grow products is being reshaped by AI. Product Marketing must evolve from a support function into a strategic operating system for customer understanding, market differentiation, and intelligent go-to-market execution. At ActiveCampaign, we’re building that now. This role is at the center of it.
On a typical day, you might:
-
Market Narrative & Positioning:
- Define and evolve positioning that clearly articulates why Active Intelligence represents a fundamentally new way for businesses to run their marketing — and why that matters now.
- Translate complex AI capabilities into clear, compelling customer value that resonates across segments.
- Bring conviction to the narrative — if the story isn't bold enough, make it bolder. We want a PMM leader whose point of view strengthens every room they're in.
-
Adoption & Customer Outcomes:
- Lead go-to-market strategies measured by adoption and continued usage, not launch ceremony. Your success is customers who build their business on Active Intelligence.
- Own the market-side of the customer lifecycle — the narrative that moves someone from “I tried it” to “I can’t turn this off.” Partner with Product to build both sides of that engine.
- Run experimentation-driven programs: every initiative has a hypothesis, a signal, and a learning cycle. We move in weekly learning cycles, not quarterly planning windows.
-
AI-First Execution:
- Automate traditional launch mechanics — release notes, enablement decks, internal comms. Your team operates above the automation line.
- Leverage AI to transform how the PMM craft works, not just what it produces. Speed, experimentation, and operational scale improve by default.
-
Sales, Partner & Revenue Enablement:
- Arm Sales, CS, and our partner ecosystem with positioning, proof points, and talk tracks that improve conversations and conversion.
- Establish feedback loops between GTM teams and Product — friction points and market opportunities flow back into product decisions.
-
Evangelism & Market Authority:
- Build the market presence that makes ActiveCampaign the reference point for autonomous marketing — thought leadership, proof points, and narrative formats that establish our position.
-
Team Leadership:
- Lead a PMM team of outcome owners who own strategic priorities the way PMs own product areas — with backlogs, experiments, and shipped impact.
- Set the standard by doing the work yourself, not just directing it. The best PMM leaders we’ve seen create alongside their teams — AI makes that leverage real.
- Build a culture of accountability, ownership, and urgency. Create clarity in ambiguity and drive alignment through influence and results.
- Invest in your people's growth as seriously as the work itself — create conditions where they do the best work of their careers in service to their individual and collective success.
The ideal candidate will bring:
Required:
- 8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies.
- 3+ years of proven leadership experience leading PMM teams — experience building or transforming a function, not just running one.
- A product-strategy mindset: you think about market impact the way great PMs think about product-market fit.
- A proven track record driving adoption and retention outcomes, not just launch metrics.
- Proven ability to influence across Product, Sales, Marketing, and Customer Success.
Highly Valued:
- Prior experience with AI-native products, marketing automation, or platform products serving SMB/mid-market
- Experience building experimentation-driven marketing functions.
- Deep customer empathy paired with analytical rigor.
- A mindset that thinks beyond launches — you understand how product marketing drives company growth.
- A desire to erase the artificial boundary between product and marketing.
- An AI-native approach in how you think, work, and lead — not just AI-curious.
- A bias for action and execution: you’d rather build the positioning doc yourself than wait for someone to draft it. Leading a team doesn’t mean you stop creating.
- The ability to build trust through clarity, accountability, and results. You care about outcomes, not organizational theater.
- A passion for transformation rather than maintenance.
What Success Looks Like:
Within 3–6 months, you will have:
- Established Product Marketing as a strategic growth function trusted by Product, GTM, and leadership.
- Driven measurable improvement in product adoption, continued usage, and customer expansion.
- Sharpened market and product positioning to the point where customers deeply understand the step-change innovation we’re delivering and how it transforms their business.
- Built a modern PMM operating model — a team of leaders fully leveraging AI in everything they do, oriented around measurable business outcomes.
One more thing
Please review the prompt below and come prepared to discuss it during the interview:
Tell us about a time you drove product adoption through experimentation rather than a traditional launch playbook. What was the hypothesis? What did you learn? What would you do differently?
We value this response highly — it tells us more about how you think than any resume line.
Compensation
Compensation details listed in this posting reflect the base rate only and do not include bonus, equity, sales incentives or other role specific compensation that the role may be eligible for. ActiveCampaign believes in and is committed to equitable compensation practices. The salary range provided above is a good faith estimate of the pay range determined by the location associated with the job posting. The actual salary depends on a candidate’s skills, experience, and work location.
Additional Information
About ActiveCampaign:
ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 1,000+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
-Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
Listing provenance
Where did this job come from?
See where this vacancy came from and whether more than one current source can still support it. Source names help with traceability and attribution; they are not endorsements or guarantees.
At least one enabled source recently observed the vacancy. The source chain is traceable, but this is not independent employer verification.
- Continuity
- One recent renewable source
- Source-class independence
- One renewable source class
- Last source observation
- Observed today
This records when High Paid Job last observed the vacancy in source evidence. It confirms source presence, not that the employer edited the vacancy at that time.
- 1 enabled source recently observed this vacancy.
Source confidence is about traceability and continuity. It is separate from application safety and should not be read as an employer reputation rating.
The vacancy is supplied by an external job publisher. Source information helps show where the listing came from; it is not a guarantee about the employer or vacancy.
Listing source: Jobicy. Destination: jobicy.com. The application opens in a new tab so you can keep this report open.