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Senior Brand Manager

Thumbtack

Location: USA Advertised pay: USD 125,000–190,300 / yearly Work arrangement: Region-restricted remote Employment: Full Time Posted: October 31, 2026 Freshness: Very fresh Source check: Observed today
Disclosure4 of 5 core facts statedReview uncertainties
Last source observationObserved todayObservation is not employer confirmation.
Application destinationjobicy.comReview the application route and source evidence in the full report below.

Before relying on the listing: Confirm Application closing time with the employer or source. See verification questions

Executive opportunity brief

The decision in one screen

A compact evidence-first read of compensation, flexibility, mobility and what still needs verification. No universal quality score is used.

Compensation positionBelow the current median56 current same-currency observations
Work flexibilityRegion-restricted remoteBased only on stated location/work-arrangement evidence.
Decision evidence4 of 5 core facts knownThis listing states more core decision facts than the median role in the current sample.
Mobility evidenceSponsorship not establishedUnknown evidence is not treated as unavailable.
Current alternatives1429 current same-family rolesCurrent HPJ inventory, not the whole labor market.
Negotiation readinessNegotiation evidence available: advertised pay range, current same-currency market context, strong decision evidence.Use the private Offer & Negotiation Lab below if an offer arrives.

Fast read

Opportunity DNA

This opportunity needs a closer read before drawing a strong conclusion, especially around location rules could change the fit.

PayRange available

Current comparable position is around the 36th percentile.

FlexibilityLocation limits visible

Geographic eligibility is restricted to a country or region.

Entry pathRequirements unclear

The listing does not make the minimum education or experience threshold clear enough yet.

MobilityNot established

Sponsorship and relocation support are not clear from the current listing.

ApplicationSome process detail

Part of the application route can be assessed, but the full external process may contain additional steps.

TraceabilityCurrent source traceable

At least one recent enabled source can still renew this vacancy.

This fingerprint summarizes what is clear, constrained or still unanswered in the current listing. It is a reading aid, not an overall job score.

Decision evidence check

4 of 5 core facts stated

This checks whether the listing states the facts that commonly change an employment decision. It measures disclosure completeness, not whether the opportunity is good or bad.

Facts already stated

  • Compensation
  • Work arrangement
  • Advertised location
  • Employment type

What to verify next

  • Application closing time: Is there a firm application deadline, a rolling review window or no stated closing date?

Advertised location is not proof of work authorization, sponsorship, or legal eligibility. Unknown information is not a negative score; verify those questions separately.

Decision levers

What could make or break the fit?

Reasons to look closer

Nothing stands out strongly enough yet to call a clear advantage. The role may still be attractive for reasons the listing does not spell out.

Trade-offs to weigh

  • Location rules could change the fit: Geographic eligibility is restricted to a country or region.

Questions worth asking before you invest more time

  • Confirm whether a degree is actually required, preferred, or replaceable with equivalent experience.
  • Confirm the actual minimum experience requirement rather than assuming preferred background is mandatory.
  • Ask whether visa sponsorship is available before investing significant time in the application.

These questions come from details the listing leaves open. An unanswered point is not treated as a disadvantage.

Opportunity neighborhood

Keep your options open

These live roles sit close enough to this opportunity to make useful comparison points. Look across several employers before deciding what pay, flexibility or access trade-offs you are willing to accept.

Director, Payer Marketing

Headway.co · USA

USD 225,600–282,000 / year Region-restricted remote 4/5 core facts

Why it is nearby: Same seniority band · Same country · Similar work arrangement

About 61% higher advertised midpoint

Head of Corporate Marketing

LaunchDarkly · USA

USD 182,600–295,350 / year Region-restricted remote 4/5 core facts

Why it is nearby: Same seniority band · Same country · Similar work arrangement

About 52% higher advertised midpoint

Senior Field Marketing Manager - Central and Pacific

Garner Health · USA

USD 127,000–140,000 / year Region-restricted remote 4/5 core facts

Why it is nearby: Same seniority band · Same country · Similar work arrangement

About 15% lower advertised midpoint

Senior Growth Manager

Acceleration Partners · USA

USD 80,000–95,000 / year Region-restricted remote 4/5 core facts

Why it is nearby: Same seniority band · Same country · Similar work arrangement

About 44% lower advertised midpoint

This neighborhood is drawn from current inventory in the same broad occupation. Similarity is based on explicit listing facts; missing details do not count against a job.

Role market context

How much current choice is visible around this kind of work?

This compares the vacancy with current High Paid Job inventory in the broad Marketing roles family. It describes visible choice and disclosure, not future demand or career quality.

Current visible roles1,429

200 most recent current roles sampled for the disclosure measures below.

Employers represented147

Distinct employers in the bounded current sample, not an estimate of all employers hiring in the market.

Decision-ready disclosure35%

Current sampled roles stating at least four of the five Core Decision Facts.

Compensation stated34%

Requires a numeric amount, explicit ISO currency and supported pay period.

Work arrangement stated99%

Listings with explicit enough remote, hybrid or on-site evidence to classify.

Stated closing time8%

Missing deadline evidence remains unknown and is not interpreted as an open-ended application window.

Disclosure comparison: This listing states more core decision facts than the median role in the current sample. This listing: 4/5 · sample median: 3.0/5.

Currencies with explicit pay evidence in the sample: USD (36) · EUR (24) · GBP (6) · SEK (1). Raw amounts across different currencies are not compared.

This describes current visible High Paid Job inventory in the same broad occupation family. Percentages use a bounded recent sample and are not a forecast, a complete labor-market census or an employer-quality measure.

Constraint opportunity lab

What changes the size of the current opportunity pool?

Each line applies one stricter evidence-based constraint to the same bounded current role-family sample. It helps you see the trade-off in visible choice without deciding which trade-off is right for you.

Require explicit sponsorship or relocation support 0 / 200 0%

Counts only affirmative or possible sponsorship evidence, or relocation explicitly offered. Unknown is not treated as no.

Require worldwide remote evidence 9 / 200 5%

A much stricter subset: only listings with explicit worldwide-remote evidence remain.

Require usable compensation disclosure 67 / 200 34%

Requires amount, explicit ISO currency and a supported pay period. Missing pay evidence remains unknown.

Require at least four Core Decision Facts 69 / 200 35%

Shows the subset with enough stated evidence for a more informed first comparison.

Require a remote-listed arrangement 81 / 200 41%

Counts roles explicitly classified as worldwide remote, region-restricted remote or remote with restrictions still unclear.

Stay in the same stated country 36 / 79 46%

Uses only roles where a country is known. Roles without country evidence are excluded from this denominator.

Keep this advertised salary floor in the same currency 17 / 36 47%

Only same-currency opportunities with usable annualized pay enter this comparison. Other currencies are not converted or treated as lower.

Stay around the same seniority band 110 / 200 55%

Includes roles whose seniority is genuinely unspecified rather than assuming they belong to another level.

These are counterfactual filters over a bounded sample of current HPJ inventory in the same broad occupation family. They show how visible choice changes when one evidence-based constraint is applied; they do not tell you which constraint you should choose or predict hiring outcomes. The calculation uses the 200 most recent current roles from 1429 visible roles in this broad family.

Salary transparency context

Is pay disclosure typical for this kind of role?

This listing states usable structured compensation. About 34% of the bounded current role sample does the same.

This listingUsable pay stated

Compensation counts only when amount, ISO currency and supported pay period are all known.

Current same-role sample34%

Pay disclosure is limited in the current role sample.

Current employer pattern68%

This employer’s current visible listings disclose pay materially more often than the current same-role sample.

This compares salary-disclosure behavior in current visible listings. It does not compare raw salary amounts across currencies, infer undisclosed pay as zero, or rate employer quality.

Private offer & negotiation lab

Turn an offer into evidence, not guesswork

Enter an annual base offer and, if you want, your own target. HPJ compares only within one explicit currency and never chooses a target for you.

Advertised annualized payUSD 125,000–190,300 / yearListing evidence only.
Current comparable medianUSD 133,00036 current sampled roles
Current upper quartileUSD 181,625Current HPJ inventory context, not a salary recommendation.

Negotiation evidence available: advertised pay range, current same-currency market context, strong decision evidence.

Enter an annual base offer to compare it with explicit same-currency evidence. HPJ will not suggest a target for you.

Review the full package · 10 terms

Mark what is confirmed, what needs clarification and what you want to prioritize. These choices and notes stay in this browser.

Base payKnown

Usable advertised compensation is available.

Bonus / commissionVerify

Variable compensation is mentioned; verify amount, formula, target and eligibility.

Equity / long-term incentivesVerify

Equity or long-term incentive language is mentioned; verify grant type, vesting and valuation basis.

Retirement / pensionVerify

Retirement or pension benefits are mentioned; verify employer contribution and vesting.

Health benefitsMentioned

Health-benefit language is mentioned; verify coverage, dependants and employee cost.

Paid leaveVerify

Paid-leave language is mentioned; verify the exact entitlement and carry-over rules.

Work arrangementKnown

A work-arrangement signal is available; verify schedule details before relying on it.

RelocationVerify

Relocation support not established

Visa / work authorizationVerify

Sponsorship not established

Review timingVerify

A review cycle is mentioned; verify timing and whether compensation can change at that review.

Questions worth taking into the offer conversation

  • Is there a bonus, commission or other variable-pay component, and how is it calculated?
  • Does the package include equity or another long-term incentive, and what are the vesting terms?
  • What retirement or pension contribution does the employer provide?
  • How much paid leave is provided and what are the carry-over or blackout rules?
  • If relocation is relevant, what expenses, timing and repayment conditions are covered?
  • What exact sponsorship or work-authorization conditions apply to this role?
  • When is the first performance and compensation review after joining?
  • Is there a firm application deadline, a rolling review window or no stated closing date?

Occupation intelligence

What broader career references connect to this role?

HPJ uses broad comparison families for current-market analysis. External taxonomy results are reference candidates for that broad family, not a declaration that this vacancy has been authoritatively classified into a specific occupation.

HPJ comparison familyMarketing roles
Adjacent families worth exploringSales roles · Product roles · Design roles

European occupation references

This service uses the ESCO classification of the European Commission.

U.S. occupation references

This site incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a trademark of USDOL/ETA.

Career reference research

Skills worth investigating

Official occupational context, paired with exact phrases visible in this vacancy. It is not a skills test or an applicant-fit score.

ESCO · European occupation

digital marketing manager

Usually essential in this ESCO occupation
  • plan digital marketing
  • social media management
  • plan marketing campaigns
  • web analytics
  • marketing analytics
  • apply social media marketing
  • develop digital content
Context-dependent ESCO skills
  • perform online data analysis
  • conduct search engine optimisation
  • execute marketing plan
  • manage staff
  • perform project management

O*NET · U.S. occupation

Proofreaders and Copy Markers

O*NET occupation skills
  • Reading Comprehension
  • WritingPhrase in listing
  • Speaking
  • Active Listening
  • Critical Thinking
Build my private skill preparation brief Your evidence · Practice · Interview questions

Plan how you might demonstrate or investigate occupational skills. These are broad-family reference examples, not confirmed vacancy requirements. Nothing you enter is sent to High Paid Job.

plan digital marketingESCO · Essential · Listing mention unknown
social media managementESCO · Essential · Listing mention unknown
plan marketing campaignsESCO · Essential · Listing mention unknown
web analyticsESCO · Essential · Listing mention unknown
marketing analyticsESCO · Essential · Listing mention unknown
apply social media marketingESCO · Essential · Listing mention unknown
develop digital contentESCO · Essential · Listing mention unknown
perform online data analysisESCO · Optional · Listing mention unknown
conduct search engine optimisationESCO · Optional · Listing mention unknown
execute marketing planESCO · Optional · Listing mention unknown
manage staffESCO · Optional · Listing mention unknown
perform project managementESCO · Optional · Listing mention unknown
Reading ComprehensionO*NET · Skills · Listing mention unknown
WritingO*NET · Skills · Exact phrase in listing
SpeakingO*NET · Skills · Listing mention unknown
Active ListeningO*NET · Skills · Listing mention unknown
Critical ThinkingO*NET · Skills · Listing mention unknown

Private to this browser. Up to 20 reference skills; not a qualification assessment or hiring prediction.

Useful next question: Which of these occupational reference skills does the hiring manager actually expect for this specific role, and what evidence would demonstrate them?

These skills belong to one reference occupation selected for HPJ’s broad career family, not a verified classification of this vacancy. Text overlap only means a phrase appears in the available listing text; it does not establish an employer requirement, your proficiency, or a qualification gap. A missing mention is unknown, not a deficit.

Adjacent current roles to investigate

Sales roles

Account Executive, Gov

Brain Co. · USA

same stated country · same seniority band · same employment type

Adjacent-family roles are exploration prompts from current HPJ inventory. They are not inferred qualification matches and they do not imply a promotion path.

Career move map

What sits one step away?

This listing is currently read as Leadership. Nearby roles one visible seniority step away can help you judge whether to widen the search, stretch upward or compare the responsibilities more carefully.

Broader-entry direction

These are live roles one visible seniority step away in the same broad occupation family. They can reveal nearby options, but they are not a guaranteed promotion path and do not account for your personal experience.

Skill bridge

What does this role connect to?

The available listing text does not contain enough recognized skill language for a useful skill bridge yet.

If the named skills are genuinely transferable in your own experience, the occupation map also points to adjacent current families worth researching: Sales roles, Product roles, and Design roles. This is exploration context, not a qualification match.

Skill signals come from explicit text mentions. A mention is not automatically a requirement, and absence from the current top-skill list does not make a skill rare or unimportant. The current career comparison draws on 120 sampled listings; 93 contain a recognized skill signal.

Application Decision Lab

Turn the listing into a preparation plan

Separate what the listing actually states from what you still need to prepare or verify. Your selections and short notes stay in this browser and are never submitted to High Paid Job.

Questions worth resolving before you rely on the opportunity

  • Application closing time: Is there a firm application deadline, a rolling review window or no stated closing date?
  • Work authorization / sponsorship: If sponsorship or work authorization matters to you, what exact immigration or employer-sponsorship conditions apply to this role?
  • Application process: What interview, assessment, portfolio, reference or screening stages are part of the hiring process?

Decision analysis

What the listing really tells you

Useful decision context

Senior Brand Manager at Thumbtack becomes easier to judge once pay has a useful comparison point, the location rules are clear enough to judge, and the application route gives a few useful clues are viewed together. Here is the current read from the information available.

Pay has a useful comparison point

The annualized midpoint sits near the 36th percentile within 56 comparable USD salary observations. Treat that as current advertised-pay context rather than a forecast of take-home or total compensation.

The location rules are clear enough to judge

Location flexibility can be assessed here: Remote with some uncertainty or restrictions, with a Remote Freedom reading of 62/100. The most important location constraint is geographic eligibility is restricted to a country or region..

The application route gives a few useful clues

Provider-mediated application path. The external application may contain additional steps that are not visible from the listing itself.

Source continuity adds useful context

The opportunity currently has 1 renewable source path across 1 source classes. Multiple independent paths can strengthen continuity, but they are not a substitute for checking the application destination.

How this analysis is assembled

Built from the pay, location, qualification, mobility, application and source details available for this vacancy. Anything the listing leaves unresolved stays unresolved.

Analysis evidence coverage

How much analysis can the current evidence support?

100%Strong analysis evidence coverage
100%
Current-sample pay position36 / 100

Uses the explainable High Pay Score within the job’s current occupation/seniority/currency comparison sample.

Remote Freedom evidence62 / 100

Measures observable location flexibility and explicit restrictions; it does not determine whether remote work is personally desirable.

Salary evidence qualityMedium confidence · Broad but usable range

The salary is source-provided and normalizable, but the advertised range is broad enough to reduce comparison precision.

Listing freshnessVery fresh

The listing was posted about 1 days ago.

Source provenance evidenceEstablished source evidence

At least one enabled source recently observed the vacancy. The source chain is traceable, but this is not independent employer verification.

There is no universal opportunity score because pay, flexibility and access matter differently to different people. Compare Jobs lets you weight the evidence around your own priorities.

Decision checklist

What is supported, uncertain or worth checking?

This checklist separates supported strengths, visible cautions and missing evidence. It is not an overall recommendation or guarantee that the job is suitable for you.

Supported strengths

No standout strength is supported strongly enough to list here. That is not a negative rating.

Visible cautions

  • Geographic eligibility is restricted to a country or region.
  • This is remote work with a geographic restriction, not a worldwide-remote vacancy.

Still unknown

  • Visa sponsorship is not established by the available listing data.

Qualifications & access

What qualifications are explicitly stated?

Entry-barrier evidence limited

EducationEducation requirement not established
Required experience evidenceExperience requirement not established
Explicit required barriers0
Explicit access signals0

Qualification signals come from explicit listing wording. Anything not mentioned remains unknown, so silence is never treated as proof that a degree, experience, licence or other requirement is unnecessary.

Pay vs. barriers

Pay and barrier context available

The current pay position can be viewed alongside the stated barriers, but the available detail does not support a stronger conclusion.

Current-sample pay position

Comparable disclosed-pay evidence places this job at about 36 / 100 within its current occupation/seniority sample.

Location-freedom constraints

1 explicit Remote Freedom restriction signal is present and is shown separately from qualification requirements.

Evidence gaps that could change this interpretation
  • Education requirement is not established.
  • Required prior-experience level is not established.

This section weighs pay context against clearly stated barriers without collapsing unlike requirements into one universal score. Degree, experience, licensing, clearance and location limits remain separate, and missing qualification details stay unknown.

Beyond the headline

Not enough evidence for a hidden-value finding

Potential hidden value appears only when several distinct non-pay advantages are actually supported. Missing requirements or benefits are never counted as positives.

Still check: The current application path is provider-mediated rather than directly classified as an employer-authorized or official route.

Hidden Value is an experimental evidence summary, not an investment-style score or guarantee of employability. It only uses explicit current listing evidence and does not infer that an unmentioned qualification is unnecessary.

Compensation intelligence

How competitive is this pay?

36/100

Below many comparable disclosed salaries

36%
Comparison familyMarketing roles · Leadership
Comparable salaries56
Current-sample medianUSD 172,500
Middle 50% of sampleUSD 134,250–208,000
Position in sampleAt or above about 36%
Comparison geographySame country (US)
Pay positionBelow the current median

The annualized midpoint is below the current comparable median but remains within the sample’s lower-to-middle range.

Why this analysis?

  • This score reflects the current advertised-pay distribution for comparable active jobs in the same currency. It measures pay position, not overall job quality.
  • Salary confidence: Medium. The salary is source-provided and normalizable, but the advertised range is broad enough to reduce comparison precision.
  • Range quality: Broad but usable range.

Employer compensation communication

Pay transparency at Thumbtack

Good current pay transparency

This score uses the employer’s current visible listings and combines how often pay is disclosed with how useful those ranges are. Bonus, equity and benefit mentions are shown separately and do not raise the score.

69/100
69%
Salary disclosure68% · 15 of 22 sampled listings
Range qualityMixed range quality
Bonus wording0 current listings
Equity wording1 current listings
Benefits wording1 current listings
Evidence strengthStronger

This pattern comes from the employer’s current visible vacancies. It describes hiring and pay transparency in those listings, not employee satisfaction or a permanent judgement of the employer.

Current employer intelligence

Thumbtack — current opportunity snapshot

Current opportunities visible22
Salary disclosure68%
Remote-policy evidence coverage100% · 22 of 22 sampled listings
Remote share of known arrangements100%
Worldwide-remote share0%
Known hiring countries3
Sponsorship evidence coverage0% · 0 of 22 sampled listings
Explicit sponsorship outcomes0 confirmed · 0 possible · 0 unavailable
Pattern sample22 of 22 · 100% coverage
Current role-family breadth7
Stated closing-date coverage0%
Relocation evidence coverage0% · 0 explicitly offered
Posted within 7 days36% of listings with a known posting date

Employer Evidence Profile

How often this employer’s current visible sampled vacancies state decision-critical information. These percentages describe evidence coverage, not employer quality.

Compensation68% of sampled current listings

Current sampled listings with advertised compensation evidence.

Work arrangement100% of sampled current listings

Current sampled listings whose work arrangement is clearer than unknown.

Location100% of sampled current listings

Current sampled listings with a supported country signal.

Application timing0% of sampled current listings

Current sampled listings with an explicit closing time.

Posting date100% of sampled current listings

Current sampled listings with a usable posting date.

Sponsorship0% of sampled current listings

Current sampled listings that explicitly indicate confirmed, possible or unavailable sponsorship evidence.

Relocation0% of sampled current listings

Current sampled listings with an explicit relocation signal.

Low coverage means the current visible listings state the information less often. It does not prove that the employer lacks the policy, benefit or support.

Common current occupation families: Software engineering (5) · Product (3) · Marketing (2)

Visible seniority mix: Senior / lead (14) · Leadership (5)

Current employment-type mix: Full time (22)

Most visible hiring countries in this sample: United States (10) · Philippines (7) · Canada (5)

Other current roles from this employer

These are other current vacancies visible from the same employer, not endorsements or evidence of future hiring plans.

Current disclosed salary medians by currency

  • USD 181,975 median · 10 disclosed salaries
  • CAD 161,850 median · 5 disclosed salaries

Questions worth asking this employer

  • If work authorization matters to you, what sponsorship policy applies to this specific role and location?
  • If a move is required, is relocation assistance available for this position?
  • What is the expected application and interview timeline if the listing does not state a closing date?

These questions are prompted by missing or thin evidence in the employer’s current visible vacancies. Missing evidence is not treated as a negative judgement.

This employer snapshot uses the employer’s current visible listings. Remote and sponsorship rates use only vacancies with explicit evidence, while missing information stays unknown. Salary medians are shown separately by currency and need at least five disclosed salaries. Zero confirmed sponsorship means none was explicitly found in this sample, not that sponsorship is unavailable.

This snapshot describes the employer’s current visible vacancies—things such as pay disclosure and work arrangement. It is not an employee-satisfaction or hiring-quality rating, and different currencies stay separate.

Work-location intelligence

Remote Freedom

62/100

Remote with some uncertainty or restrictions

62%

Why this score?

  • The role is remote but the source identifies a country or regional restriction.

Location restrictions detected

  • Geographic eligibility is restricted to a country or region.

Remote Freedom measures observable location flexibility only. Unknown work-location information remains unscored. Timezone wording is penalized only when it appears restrictive; general collaboration across time zones is not treated as a restriction. A score does not guarantee legal work eligibility, payroll availability or visa sponsorship.

International applicant intelligence

Visa & relocation signals

Sponsorship status is shown only when the listing provides clear enough wording. Employer history or headquarters location is not used to guess an answer.

Visa sponsorshipSponsorship not established

The available listing details do not contain a clear enough sponsorship statement.

RelocationRelocation support not established

The available listing details do not contain a clear enough relocation statement.

Tradeoff check

What’s the catch?

These are visible conditions worth checking before treating the headline compensation as the whole story:

  • This is remote work with a geographic restriction, not a worldwide-remote vacancy.

Current alternatives

Better-paying alternatives

These current roles show a materially higher annualized salary midpoint in the same broad occupation and currency. Similar seniority, country, work arrangement, employment type and recency are preferred where possible; higher pay alone does not make an alternative a better fit.

About +141% midpoint

Head of Product Marketing

Amplitude · Canada, USA

Region-restricted remote

Why comparable: Same seniority band · Same country · Similar work-location arrangement

About +61% midpoint

Director, Payer Marketing

Headway.co · USA

Region-restricted remote

Why comparable: Same seniority band · Same country · Similar work-location arrangement

Alternatives are drawn from the current inventory rather than presented as application recommendations. A pay difference needs to be meaningful—about 3% or more at the midpoint—and different currencies are not compared.

Application-path intelligence

What can we see about the application process?

Provider-mediated application path

The current application path comes through a publisher or aggregator. The destination may still lead to an employer-authorized hiring system, but that is not clear enough to assume.

Current destination: jobicy.com · HTTPS

No additional required application step is clear in the available listing text. This does not mean the external application is one-click or friction-free.

Application effort is estimated from visible listing and source details. Optional steps are kept separate from mandatory ones, and the external form may contain additional requirements that are not visible here.

Application safety context

Application safety check

Basic application-safety context available

The current application destination has a basic transport-safety signal such as HTTPS. This does not verify the employer, vacancy, recruiter or application process.

Evidence checked: Source provenance · Application destination · Listing wording

Observable transport-safety signals

  • The available application destination uses HTTPS.
Before you share money or sensitive information
  • Confirm the vacancy on the employer’s official careers site when practical, especially if a recruiter contacts you outside the listed application path.
  • Check that recruiter email domains and application destinations are consistent with the employer or an identifiable recruiting provider.
  • Do not pay application, processing, training or equipment fees merely to be considered for a job.
  • Do not send cryptocurrency, gift cards, online-banking credentials or PINs as part of an application.
  • Treat unusually fast offers or interviews conducted only through informal messaging channels as reasons to verify the employer independently.

This is a limited safety screen, not employer verification and not a fraud determination. Never send money, cryptocurrency, passwords or sensitive banking credentials merely because a listing appears on a job platform.

Original listing details

The section below comes from the listing source. The decision sections above use the job’s structured pay, location, qualification, mobility and application details to give you additional context.

Thumbtack helps millions of people confidently care for their homes.

Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

About the Brand Strategy Team

We act as the architects of the Thumbtack brand - claiming a distinct position in the market, defining a brand promise that delivers on that position, and partnering with skilled experts across the company to bring it to life. Our work spans brand insights, brand strategy, content strategy, and integrated marketing. We set the roadmap for the brand and extend our influence beyond Marketing & Communications into all parts of the organization to make sure every touchpoint strengthens the brand.

About the role

As the Senior Brand Manager focused on our pro audience, you’ll help define how we position the company, what we promise pros, and how that promise comes to life across every touchpoint. Reporting directly to the Director of Brand Strategy, you’ll set vision for major brand workstreams while shaping how the team and the company think about the pro side of our brand.

What you’ll do

  • Lead foundational workstreams to help roll out our new brand playbook, including defining pro positioning and content strategy, educating and training partner teams, and more — and refresh these artifacts as the market shifts and new learnings emerge.

  • Identify high-leverage opportunities for the brand to drive growth on the pro side of our business, then translate them into clear creative briefs and strategic direction for internal and external creative partners.

  • Own pro brand insights work that informs strategy — including audience deep dives, creative experimentation, competitive analysis, and brand health tracking — and turn findings into clear, actionable recommendations.

  • Partner with channel owners across Marketing and Communications to translate pro brand strategy into an integrated content strategy and creative calendar that meets business and brand goals.

  • Extend the brand’s influence beyond Marketing and Communications by building relationships with cross-functional partners in the product, service and sales organizations; create proactive moments to communicate brand vision and align company priorities to it.

  • Lead brand support for AI-driven content, building prompts, skills, brand review systems, and other infrastructure that allows the brand to scale as content creation becomes more decentralized.

  • Orchestrate brand strategy and creative work for tentpole moments, including campaign launches, product launches, and major events like our annual Pro Summit.

  • Serve as a senior voice on the Brand Strategy team — setting standards, shaping how we work, and driving alignment with leadership and cross-functional stakeholders.

In order to be successful, you must bring

  • 6-8+ years of brand marketing experience, with a strong focus on brand strategy, positioning, and messaging; experience marketing to SMBs is a plus

  • Experience defining and implementing brand strategy - including brand promises, positioning frameworks, playbooks, and messaging architecture

  • Experience setting brand vision and roadmap, not just managing executions - comfortable operating upstream of campaigns and influencing how the broader org thinks about brand

  • Experience designing and managing brand health measurement programs (brand tracking, awareness, perception, brand lift) and translating findings into clear strategic action

  • Strong creative judgment, including experience writing compelling creative briefs, providing strategic guidance to creative agencies and in-house studios, and partnering with creative teams to develop standout work

  • Experience designing and running creative experimentation programs that improve campaign performance and feed back into brand strategy

  • Analytical rigor — comfortable planning and executing research with the help of internal or external research partners. Adept at synthesizing quantitative and qualitative data into insights, recommendations, and business cases

Expected salary ranges

  • For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $147,100 - $190,300.

  • For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $132,600 - $171,600.

  • For candidates living in all other US locations, the expected salary range for this role is currently $125,000 - $161,700.

Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com.

For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy.

We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.

Listing provenance

Where did this job come from?

See where this vacancy came from and whether more than one current source can still support it. Source names help with traceability and attribution; they are not endorsements or guarantees.

Current source evidenceEstablished source evidence

At least one enabled source recently observed the vacancy. The source chain is traceable, but this is not independent employer verification.

Continuity
One recent renewable source
Source-class independence
One renewable source class
Last source observation
Observed today

This records when High Paid Job last observed the vacancy in source evidence. It confirms source presence, not that the employer edited the vacancy at that time.

  • 1 enabled source recently observed this vacancy.

Source confidence is about traceability and continuity. It is separate from application safety and should not be read as an employer reputation rating.

JobicyPublisher source

The vacancy is supplied by an external job publisher. Source information helps show where the listing came from; it is not a guarantee about the employer or vacancy.

Continue to applicationOpens in a new tab

Listing source: Jobicy. Destination: jobicy.com. The application opens in a new tab so you can keep this report open.